Paid Media Specialist: Master Campaign Ops & Insights

Global Sports Jobs Limited; New York (NY); On-site; USD 53,000 - 70,000; Full time

Benefits offered by this job

Health care

Retirement plan

Paid time off

Job summary

On Location is seeking a detail‑oriented Paid Media Specialist in New York to plan, activate, monitor and report on paid media campaigns across the Core portfolio. You’ll flight ads accurately, maintain campaign hygiene, monitor KPIs and collaborate with Marketing, Creative, Analytics and agencies.

The role requires 1–3 years in paid media, strong platform experience, and advanced Excel/Sheets skills. A fast‑paced, collaborative environment with multiple campaigns awaits.

Qualifications

• 1–3 years of experience in paid media, digital marketing, media operations, or a related role.
• Hands-on experience with at least one major paid media platform (Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, TikTok Ads Manager, or programmatic).
• Working knowledge of paid media fundamentals: structure, targeting, bidding, pacing, budgeting, placements, tracking.
• Experience pulling, organizing and interpreting campaign performance data.
• Strong Excel or Google Sheets skills with reporting templates, filters, pivot tables and formulas.
• Detail-oriented with strong QA and documentation practices.
• Ability to manage multiple campaigns and priorities in a fast-moving environment.

Responsibilities

• Build, launch, pause, schedule and update ads and ad sets across platforms.
• Apply briefs, audiences, budgets, flight dates, creative specs and tracking requirements accurately.
• Manage day-to-day flighting, including budget/date/creative/audience changes.
• Perform QA checks across settings, links, landing pages, UTMs, pixels and events; maintain logs.
• Monitor spend, pacing, metrics and identify under-delivery or risks.
• Escalate issues promptly and propose fixes.
• Support testing and coordinate with partners to resolve delivery issues.
• Produce weekly and ad-hoc reports; reconcile data and dashboards.
• Provide commentary on performance trends and next steps.
• Collaborate with teams to ensure inputs and approvals are ready pre-launch.
• Contribute to playbooks and process improvements.

Skills

Paid media

Campaign trafficking

Data analysis

Excel/Sheets

Tools

GA4

Google Tag Manager

Looker Studio

Omni

QuickSight

Job description

On Location is seeking a detail‑oriented Paid Media Specialist in New York to plan, activate, monitor and report on paid media campaigns across the Core portfolio. You’ll flight ads accurately, maintain campaign hygiene, monitor KPIs and collaborate with Marketing, Creative, Analytics and agencies.

The role requires 1–3 years in paid media, strong platform experience, and advanced Excel/Sheets skills. A fast‑paced, collaborative environment with multiple campaigns awaits.