Senior Paid Media Specialist (Google Ads / PPC)

Make & Model Marketing; Cleveland (OH); On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

Medical, Dental & Vision Insurance

Employer 50% Premiums

Simple IRA 3% Matching

10 days PTO + birthday

15 PTO days after 5 years

20 PTO days after 10 years

Paid Holidays

Onsite 7-hour workday with flexible S

Job summary

Make & Model Marketing in Cleveland, OH is seeking a Senior Paid Media Specialist to lead our Paid Search team and manage Google Ads campaigns for automotive dealership clients.

You will guide the team, ensure consistent campaign setup, analyze performance with Google Analytics, and optimize budgets and bids while staying current with platform updates.

Qualifications

• Minimum 3 years of hands-on experience managing paid search campaigns across Google Ads.
• Experience with Microsoft Ads and Meta (Facebook/Instagram) Ads is a plus but not required.
• Deep working knowledge of paid search platforms, including campaign types, bidding strategies, audience targeting, and optimization.
• Strong experience analyzing paid media performance using Google Analytics and other reporting platforms.
• Understanding of paid search KPIs (CTR, CPC, conversion rate, ROAS) and translating data into actionable insights.
• Excellent organizational and time management skills.
• Ability to communicate clearly and collaborate in a fast-paced, detail-oriented environment.

Responsibilities

• Lead, support, and develop a team of Paid Search Specialists and Junior Specialists.
• Maintain consistent campaign setup, management, and quality standards across all client accounts.
• Monitor campaign performance and analyze key metrics to evaluate effectiveness and identify optimization opportunities.
• Provide recommendations for budget allocation, bidding strategies, and campaign enhancements.
• Collaborate with account managers and internal teams to manage workflow of creative assets and ensure compliance with brand and co-op guidelines.
• Stay current with platform updates and industry trends, and share knowledge with the team.

Skills

Paid search management

Google Analytics

KPI analysis

Team leadership

Communication

Time management

Tools

Google Ads

Microsoft Ads

Meta Ads

Job description

Role: Senior Paid Media Specialist (Google Ads / PPC)

Employment Type: Full-Time

Travel: none

About The Role

As the Senior Paid Media Specialist at Make & Model Marketing, you'll lead our team of Paid Search Specialists and Junior Specialists managing paid advertising campaigns across Google Ads for our automotive dealership clients.

This role combines hands‑on account management with team leadership. You'll manage a limited book of client accounts yourself while guiding and supporting the team day to day. You'll also make sure campaigns are built and managed consistently across all of our clients and find ways to improve and streamline how the team works. You'll work closely with account managers and internal teams so that client goals, creative assets, and compliance, brand, and co‑op guidelines are handled smoothly from start to finish.

You'll set the standard for quality on the team. That means bringing strong strategic judgment, keeping up with platform changes and new campaign types, and helping the team turn that knowledge into consistent results.

Requirements:

• Minimum 3 years of hands‑on experience managing paid search campaigns across Google Ads
• Microsoft Ads, and Meta (Facebook/Instagram) Ads experience is a plus, but not required
• Deep working knowledge of paid search platforms, including campaign types, bidding strategies, audience targeting, and performance optimization
• Strong experience analyzing paid media performance using Google Analytics and other reporting platforms
• Strong understanding of paid search KPIs (CTR, CPC, conversion rate, ROAS, etc.) and how to translate data into actionable insights
• Excellent organizational and time management skills
• Ability to communicate clearly and collaborate in a fast‑paced, detail‑oriented environment

Responsibilities:

• Lead, support, and develop a team of Paid Search Specialists and Junior Specialists
• Maintain consistent campaign setup, management, and quality standards across all client accounts
• Monitor campaign performance and analyze key metrics to evaluate effectiveness and identify optimization opportunities
• Provide recommendations for budget allocation, bidding strategies, and campaign enhancements
• Collaborate with account managers and internal teams to manage the workflow of creative assets and ensure campaigns meet brand, compliance, and co‑op guidelines
• Stay current with platform updates, industry trends, and best practices, and share that knowledge with the team

Compensation and Benefits

• $70,000 - $80,000 / Year
• Your final compensation will be determined by your experience level and skillset
• Compensation is reviewed annually
• Medical, Dental, & Vision Insurance (Employer pays 50% of premiums)
• Simple IRA + 3% Matching Opportunity
• 10 Paid Time Off days in your first year + your birthday. 15 PTO days after 5 years with our company. 20 PTO days after 10 years with our company
• Paid Holidays
• Flexible Hours - This position requires employees to work onsite at our office for 7 hours per day. Our office is open from 7:00 AM to 6:00 PM, allowing you the flexibility to choose a schedule that works best for you within those hours