Paid Media Specialist (B2B)

My Amazon Guy; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

My Amazon Guy is a digital marketing agency focused on driving sales growth for clients. This role leads paid media and demand generation efforts, owning end-to-end B2B campaigns from strategy to optimization and collaboration with Sales, Content, Creative, and CRO teams.

You will plan and execute cross-channel campaigns, manage budgets, and mentor a team of media buyers, delivering measurable pipeline contributions while aligning with ICPs and revenue goals.

Qualifications

• ,

Responsibilities

• Plan, execute, and optimize B2B performance campaigns across Google Ads and Meta to generate MQLs, SQLs, and pipeline contributions.
• Manage budgets, bidding, targeting, and channel mix to maximize ROI and CAC efficiency.
• Analyze campaign performance using GA4, platform data, CRM insights, and dashboards.
• Collaborate with CRO to improve landing pages and lead flows; conduct structured A/B testing.
• Develop high performing B2B ad creatives and copy aligned with ICPs and sales enablement goals.
• Lead and mentor media buyers and performance marketers; build scalable workflows and SOPs.

Skills

B2B marketing

Google Ads

Meta Ads

Campaign optimization

A/B testing

CRM integration

Team leadership

Tools

GA4

CRM systems

Job description

About the role

My Amazon Guy is a digital marketing agency focused on driving sales growth for clients. This role leads paid media and demand generation efforts, owning end-to-end B2B campaigns from strategy to optimization and collaboration withSales, Content, Creative, and CRO teams.

What you'll do

• Plan, execute, and optimize B2B performance campaigns across Google Ads and Meta to generate MQLs, SQLs, and pipeline contributions
• Manage budgets, bidding, targeting, and channel mix to maximize ROI and CAC efficiency
• Analyze campaign performance using GA4, platform data, CRM insights, and dashboards
• Collaborate with CRO to improve landing pages and lead flows; conduct structured A/B testing
• Develop high performing B2B ad creatives and copy aligned with ICPs and sales enablement goals
• Lead and mentor media buyers and performance marketers; build scalable workflows and SOPs

What they're looking for

• 3+ years in performance marketing with a strong B2B lead generation focus
• Deep expertise in Google Ads and Meta Ads; TikTok experience is a plus
• Proven track record managing full-funnel B2B campaigns tied to pipeline and revenue
• Strong understanding of CRO, landing page optimization, and A/B testing
• Experience with CRM systems and marketing attribution
• Leadership experience managing and developing teams

For applicants in Nigeria

• The listing does not state a timezone requirement; confirm whether EST alignment is needed before interviewing
• Remote work from home is indicated; no specific country restriction is stated beyond remote eligibility
• Pay currency or salary range is not specified in the listing
• The listing does not mention visa or work‑authorization specifics
• The listing does not specify contractor vs employee status