Media Buyer

Company; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

Company is seeking a Media Buyer to plan, execute, and optimize paid advertising campaigns across Meta Ads, Google Ads, and TikTok Ads. The role focuses on maximizing ROAS and efficient budget use.

You will build campaign structures, monitor performance, run A/B tests, manage budgets, and ensure proper tracking with GA4, Meta Pixel, and GTM. Remote work in the United States with flexible hours.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Mass Communication, or related field.
• 2–4 years hands-on media buying or performance marketing experience.
• Practical experience managing paid campaigns on Meta Ads and Google Ads; TikTok Ads experience is a plus.
• Strong understanding of audience targeting, campaign optimization, budget management, and performance metrics.
• Working knowledge of GA4, Meta Pixel, Conversion API, and Google Tag Manager.
• Proficiency in Excel or Google Sheets for reporting and data analysis.
• Strong analytical, organizational, and problem-solving skills.

Responsibilities

• Set up and manage campaigns across Meta Ads, Google Ads, TikTok Ads, and others.
• Develop campaign structures, audience targeting, bidding strategies, placements, and budget allocation.
• Monitor campaign performance and optimize for ROAS, CPA, CTR, CPC, and conversions.
• Analyze data to identify performance trends, issues, and opportunities for improvement.
• Conduct A/B testing for creatives, audiences, and campaign strategies.
• Manage budgets, pacing, and scaling to meet targets.
• Ensure tracking with Meta Pixel, CAPI, GA4, GTM, and UTM parameters.
• Prepare regular performance reports with insights and recommendations.
• Coordinate with creative and strategy teams to align campaigns with objectives.
• Troubleshoot campaign delivery, tracking, and policy issues.

Skills

Analytical thinking

Data-driven decisions

Budget management

Problem solving

Teamwork

Education

Bachelor’s degree in Marketing, Business Administration, Mass Communication, or related field

Tools

Meta Ads

Google Ads

TikTok Ads

GA4

Meta Pixel

Conversion API

Google Tag Manager

Excel/Sheets

Job description

Media Buyer

Employment Status: Full-Time
Experience Level: 2–4 Years

Job Purpose

Plan, execute, monitor, and optimize paid advertising campaigns across digital platforms to achieve campaign objectives, maximize return on advertising spend, and ensure efficient budget utilization.

Key Responsibilities

• Set up and manage paid advertising campaigns across Meta Ads, Google Ads, TikTok Ads, and other relevant platforms.
• Develop campaign structures, audience targeting, bidding strategies, placements, and budget allocation.
• Monitor campaign performance and optimize campaigns based on key metrics, including ROAS, CPA, CTR, CPC, and conversion rates.
• Analyze campaign data to identify performance trends, issues, and opportunities for improvement.
• Conduct A/B testing for creatives, audiences, and campaign strategies.
• Manage campaign budgets, pacing, and scaling to achieve performance targets.
• Ensure accurate tracking and measurement using Meta Pixel, Conversion API (CAPI), GA4, Google Tag Manager, and UTM parameters.
• Prepare regular performance reports with key insights and actionable recommendations.
• Coordinate with creative and strategy teams to align advertising campaigns with marketing objectives.
• Troubleshoot campaign delivery, tracking, and advertising policy issues.

Key Performance Indicators (KPIs)

• Campaign Performance: Achievement of agreed ROAS, CPA, CTR, and conversion targets.
• Budget Management: Accurate budget allocation and adherence to approved spending limits.
• Optimization Efficiency: Implementation of timely, data-driven optimizations.
• Tracking Accuracy: Proper campaign tracking and reliable performance measurement.
• Reporting Quality: Accurate, timely reports with actionable insights.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field.
• 2–4 years of hands-on experience in media buying or performance marketing.
• Practical experience managing paid campaigns on Meta Ads and Google Ads; TikTok Ads experience is an advantage.
• Strong understanding of audience targeting, campaign optimization, budget management, and performance metrics.
• Working knowledge of GA4, Meta Pixel, Conversion API, and Google Tag Manager.
• Proficiency in Excel or Google Sheets for reporting and data analysis.
• Strong analytical, organizational, and problem-solving skills.

Core Competencies

• Analytical thinking and data-driven decision-making.
• Accountability and ownership of campaign performance.
• Attention to detail and process compliance.
• Effective communication and teamwork.
• Results orientation and adaptability.

Working Conditions

• Working Hours: Flexible.
• Location: Remote.