Paid Media Specialist

DelRicht Research; New Orleans (LA); On-site; USD 50,000 - 80,000; Full time

Benefits offered by this job

Generous Paid Time Off

401K with match

Quarterly bonus plan

Travel opportunities to conferences

Job summary

An established industry player is seeking a Paid Media Specialist to drive impactful marketing efforts in clinical research. This hands-on role focuses on optimizing paid social campaigns and Google Ads to generate high-quality leads for clinical trials. The ideal candidate will thrive in a fast-paced environment, balancing daily execution with strategic oversight. Join a forward-thinking team recognized as one of New Orleans' Top Workplaces, where your contributions will directly impact patient recruitment and innovative treatment options. If you are passionate about digital marketing and eager to make a difference, this opportunity is for you.

Qualifications

• 3+ years in digital marketing with hands-on Meta Ads experience.
• Proficiency in Google Ads and analytics tools.

Responsibilities

• Manage and optimize Meta campaigns for lead generation.
• Analyze lead performance and optimize for cost per screen.

Skills

Meta Ads

Google Ads

Data Analysis

Campaign Management

Communication

Education

Bachelor's Degree in Marketing

Tools

GA4

GTM

Google Search Console

Looker Studio

WordPress

Job description

Join to apply for the Paid Media Specialist role at DelRicht Research

DelRicht Research is a clinical research company dedicated to providing an excellent customer experience to all patients participating in our clinical trials. Our trials offer new treatment options, with the ultimate goal of FDA approval for new medications and devices. We uphold high standards of excellence and seek energetic, positive, quick learners to join our team. Our network spans 33 sites across 18 states in the U.S.

Please Note: This is an on-site position at our Mid-City headquarters. No remote or hybrid applications will be considered. Local applicants preferred.

DelRicht Research has been recognized as one of New Orleans' Top Workplaces for 2023, 2024, and 2025!

This recognition reflects our commitment to a supportive, growth-oriented work environment.

About the Role

We are hiring a Paid Media Specialist focusing primarily on Paid Social (85%) and secondarily on Google Ads (15%). This hands-on, performance-driven role is suitable for a marketer who can balance daily execution with strategic oversight.

You will manage and optimize Meta campaigns to generate high-quality leads for clinical trials, and support search/keyword strategies across Google Ads and website conversion efforts.

1. Manage Meta campaigns (lead gen + traffic): daily optimizations, creative testing, audience targeting
2. Launch campaigns aligned with study openings and geographic site activations
3. Analyze lead performance and optimize for cost per screen and patient qualification
4. Collaborate with creative teams to test ad formats, messaging, and assets
5. Implement platform updates and new features to stay current with technology
6. Build reports and performance summaries for stakeholders (Weekly/Monthly/Quarterly)
7. 15% – Paid Media (Google Ads, Web Optimization): Manage campaigns across Search, Display, YouTube, and Performance Max, aligning with study priorities and locations
8. Optimize ad copy, keywords, and bidding strategies to improve lead quality and lower CPA
9. Monitor keyword trends and search intent to refine messaging and landing pages
10. Use tools like GA4, GTM, and Looker Studio to analyze funnel performance and inform testing
11. Support cross-channel retargeting and analyze interactions between paid social and search

Requirements

• 3+ years in digital marketing with hands-on Meta Ads experience (required)
• Proficiency in Google Ads, GA4, GTM, Google Search Console, and Looker Studio
• Proven success in scaling lead volume and reducing CPL, preferably in healthcare or regulated sectors
• Experience with WordPress and landing page builders like Unbounce, Instapage, or Webflow
• Analytical mindset, detail-oriented, comfortable with data analysis and testing
• Highly organized with ability to manage multiple campaigns and priorities
• Effective communicator and team collaborator

Nice-to-Haves

• Experience in healthcare, clinical research, or patient recruitment
• Basic on-page SEO knowledge (titles, meta descriptions, internal linking)
• Familiarity with WordPress, MailChimp, Zapier, CRIO, or similar tools

Our Values and Benefits

Production: We value action, proactive problem solving, and continuous improvement.

Humility: We support each other, exhibit passion, embrace change, and love to learn.

Consistency: We execute accurately, demonstrate persistence, and perform under pressure.

Benefits include generous Paid Time Off, no nights or weekends, 401K with match, quarterly bonus plan, and travel opportunities to conferences.

Job Details

Full-Time, 40+ hours/week

Visit our website for more info about our company, clinical trials, and careers.

We are an equal opportunity employer, welcoming applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.