Paid Media Specialist

Kroenke Sports & Entertainment; Denver (CO); On-site; USD 34,000 - 43,000; Full time

Benefits offered by this job

12 Paid Company Holidays

Health Insurance (Medical, Dental, Vis

Paid Time Off (PTO)

Life Insurance

Short and Long-term Disability

Health Savings Account (HSA)

Flexible Spending plans (FSAs)

401K/Employer Match

Job summary

Kroenke Sports & Entertainment seeks an Advertising Specialist for the Denver Nuggets to plan, execute, and report on paid campaigns across digital, video, and traditional media. You will manage media buys, optimize campaigns, and collaborate with cross‑functional teams to drive ticket sales and fan engagement.

You’ll work with Marketing, BI, Creative Services, and external partners, leveraging first‑party data for targeting while ensuring brand alignment and performance reporting.

Qualifications

• Education requirement: Bachelor’s degree in a relevant field.
• 2-3 years of experience with media buying, planning, and reporting.
• Experience as Marketing/Promotions Coordinator, Marketing Assistant, or Intern.
• Deep understanding in Meta Ads Manager including campaign structure, bidding strategies audience building and placement optimization.
• Excellent written and verbal skills.
• Proficient in Microsoft Office – Word, Excel, Outlook, and PowerPoint.
• Ability to acquire or produce and maintain a valid driver’s license and meet company vehicle driving standards.
• Applicants must meet minimum qualifications at the time of hire.

Responsibilities

• Manage campaign budgets, pacing, calendars, flight dates, and media placements to ensure efficient use of advertising dollars.
• Build, launch, and optimize campaigns across advertising platforms including Meta, Google, YouTube, LinkedIn, DSPs, CTV/OTT providers, and other media partners.
• Ensure all campaigns are launched accurately and delivered according to approved plans and timelines.
• Review marketing materials for brand consistency and adherence to Nuggets brand guidelines.
• Monitor campaign performance and adjust targeting, budgets, and placements to maximize effectiveness.
• Analyze campaign performance across channels, including impressions, reach, engagement, clicks, conversions, ticket sales, lead generation, and return on investment.
• Partner with Business Intelligence to develop reporting frameworks that connect advertising performance to key business outcomes.
• Track media performance against benchmarks, budgets, and organizational goals.
• Present campaign results and optimization opportunities to marketing leadership and cross-functional partners.
• Work closely with Business Intelligence to leverage fan data and audience segments for targeted advertising initiatives.
• Utilize first‑party data to improve campaign targeting and personalization efforts.
• Continuously test creative, audiences, messaging, placements, and bidding strategies to improve performance.
• Collaborate with Marketing, Ticket Sales, Business Intelligence, CRM, Social, Creative Services, and KSE Media to ensure campaigns align with business goals.
• Support integrated marketing efforts by ensuring paid media complements owned and earned marketing channels.
• Work with the coordinator to ensure all creative assets are delivered on time and meet platform specifications.
• May be required to work nights and/or weekends in support of Nuggets games, tentpole events, and marketing initiatives as scheduled.
• Other duties as assigned

Skills

Excellent written and verbal skills

Campaign trafficking

Analytical thinking

Education

Bachelor’s Degree in Business Administration, Marketing, Advertising, Digital Media, Communications, or a similar field

2-3 years of experience with media buying, planning, and reporting

Tools

Meta Ads Manager

Microsoft Office (Word, Excel, Outlook, PowerPoint)

Digital advertising platforms (Google, YouTube, LinkedIn)

Job description

Kroenke Sports & Entertainment seeks an Advertising Specialist for the Denver Nuggets to plan, execute, and report on paid campaigns across digital, video, and traditional media. You will manage media buys, optimize campaigns, and collaborate with cross‑functional teams to drive ticket sales and fan engagement.

You’ll work with Marketing, BI, Creative Services, and external partners, leveraging first‑party data for targeting while ensuring brand alignment and performance reporting.