Paid Media Planner: Data-Driven & Growth-Oriented

Phase 3 Marketing and Communications; Atlanta (GA); On-site; USD 42,000 - 65,000; Full time

Job summary

Phase 3 Marketing and Communications in Atlanta, GA is hiring a Media Coordinator to support planning, execution, monitoring and reporting of paid media programs for a diverse client portfolio. Working with the Senior Media Manager and partners, you will help ensure campaigns launch accurately, run on schedule and meet client objectives.

This early-career role suits someone analytic, creative, highly organized who wants to grow in media planning and buying.

Qualifications

• Bachelor’s degree or equivalent professional experience in marketing/communications.
• Strong analytical, critical thinking and problem-solving skills.
• Proficiency in Microsoft Excel and comfort working with data and spreadsheets.
• Excellent written and verbal communication skills.
• Strong organizational skills, attention to detail and follow-through.
• Ability to manage multiple priorities and deadlines in a fast-paced agency environment.
• Working knowledge of digital marketing, web traffic metrics and social media best practices.
• Interest in paid media, advertising platforms, consumer behavior and emerging media trends.
• Willingness to learn new platforms, technologies and analytical tools.

Responsibilities

• Provide day-to-day support for client media programs across paid social, search, programmatic, display, CTV, digital audio, out-of-home and other media channels.
• Assist with campaign setup, trafficking, launches and ongoing campaign management.
• Monitor campaign performance, pacing and delivery and identify issues requiring attention.
• Support ongoing campaign optimization in partnership with the Senior Media Manager and specialized media partners.
• Monitor and analyze paid media performance and assist with monthly client reporting.
• Compile campaign data and help identify trends, insights and opportunities for optimization.
• Support development and maintenance of client dashboards and recurring performance reports.
• Communicate with media vendors and partners regarding media availability, specifications, buying, campaign launches and issue resolution.
• Coordinate creative specifications, deadlines and asset delivery with internal teams and media partners.
• Track media buys and confirm campaigns are running according to approved schedules and placements.
• Build productive working relationships with media vendors, platform representatives and external specialists.
• Assist with management and tracking of client media budgets, including campaign pacing and planned versus actual spend.
• Maintain accurate media budget and buy documentation.
• Coordinate media buy submissions, invoices and processing with the accounting department.
• Identify budget discrepancies and work with the Senior Media Manager and accounting team to resolve issues.
• Support monthly billing reconciliation and other media financial processes.
• Stay current on changes across social platforms, search, programmatic, streaming, retail media and other emerging channels.
• Develop knowledge across media channels while building deeper expertise in assigned platforms and client categories.
• Assist with preparation of media plans, client presentations, status reports and meeting materials.
• Participate in internal and client meetings as appropriate and help document decisions, action items and next steps.
• Communicate clearly and proactively with media team members, account teams, vendors and other internal partners.
• Manage multiple assignments and deadlines while maintaining accuracy and attention to detail.
• Partner effectively across account management, creative, finance and other agency disciplines to support successful campaign execution.

Skills

Analytical skills

Excel proficiency

Written & verbal communication

Attention to detail

Organizational skills

Multi-tasking

Digital marketing knowledge

Learning mindset

Education

Bachelor’s degree in marketing, advertising, communications, media or related field

Tools

Meta Ads Manager

Google Ads

Google Analytics

Job description

Phase 3 Marketing and Communications in Atlanta, GA is hiring a Media Coordinator to support planning, execution, monitoring and reporting of paid media programs for a diverse client portfolio. Working with the Senior Media Manager and partners, you will help ensure campaigns launch accurately, run on schedule and meet client objectives.

This early-career role suits someone analytic, creative, highly organized who wants to grow in media planning and buying.