Paid Media Coordinator: Data-Driven Campaign Support

phase3mc; Atlanta (GA); On-site; USD 40,000 - 65,000; Full time

Job summary

Phase 3 Marketing & Communications in Atlanta, GA, seeks a Media Coordinator to support planning, execution, monitoring and reporting of paid media programs across diverse B2B and B2C clients. Working with the Senior Media Manager, Media Director and partners, you’ll help ensure campaigns launch accurately, are monitored consistently and managed to client objectives, budgets, and timelines.

This early-career role is ideal for someone analytical, creative, highly organized and curious about the

Qualifications

• Bachelor’s degree in marketing, advertising, communications, media or a related field, or equivalent professional experience.
• Strong analytical, critical thinking and problem-solving skills.
• Proficiency in Microsoft Excel and comfort working with data and spreadsheets.
• Excellent written and verbal communication skills.
• Strong organizational skills, attention to detail and follow-through.
• Ability to manage multiple priorities and deadlines in a fast-paced agency environment.
• Working knowledge of digital marketing, web traffic metrics and social media best practices.
• Interest in paid media, advertising platforms, consumer behavior and emerging media trends.
• Ability and willingness to learn new platforms, technologies and analytical tools.

Responsibilities

• Provide day-to-day support for client media programs across paid social, search, programmatic, display, CTV, digital audio, out-of-home and other media channels.
• Assist with campaign setup, trafficking, launches and ongoing campaign management.
• Monitor campaign performance, pacing and delivery and identify issues requiring attention.
• Support ongoing campaign optimization in partnership with the Senior Media Manager and specialized media partners.
• Monitor and analyze paid media performance and assist with monthly client reporting.
• Compile campaign data and help identify trends, insights and opportunities for optimization.
• Support development and maintenance of client dashboards and recurring performance reports.
• Communicate with media vendors and partners regarding media availability, specifications, buying, campaign launches and issue resolution.
• Coordinate creative specifications, deadlines and asset delivery with internal teams and media partners.
• Track media buys and confirm campaigns are running according to approved schedules and placements.
• Build productive working relationships with media vendors, platform representatives and external specialists.
• Assist with management and tracking of client media budgets, including campaign pacing and planned versus actual spend.
• Maintain accurate media budget and buy documentation.
• Coordinate media buy submissions, invoices and processing with the accounting department.
• Identify budget discrepancies and work with the Senior Media Manager and accounting team to resolve issues.
• Support monthly billing reconciliation and other media financial processes.
• Stay current on changes across social platforms, search, programmatic, streaming, retail media and other emerging channels.
• Develop knowledge across media channels while building deeper expertise in assigned platforms and client categories.
• Assist with preparation of media plans, client presentations, status reports and meeting materials.
• Participate in internal and client meetings as appropriate and help document decisions, action items and next steps.
• Communicate clearly and proactively with media team members, account teams, vendors and other internal partners.
• Manage multiple assignments and deadlines while maintaining accuracy and attention to detail.
• Partner effectively across account management, creative, finance and other agency disciplines to support successful campaign execution.

Skills

Analytical

Written communication

Verbal communication

Organizational skills

Critical thinking

Education

Bachelor's degree or equivalent

Tools

Microsoft Excel

Job description

Phase 3 Marketing & Communications in Atlanta, GA, seeks a Media Coordinator to support planning, execution, monitoring and reporting of paid media programs across diverse B2B and B2C clients. Working with the Senior Media Manager, Media Director and partners, you’ll help ensure campaigns launch accurately, are monitored consistently and managed to client objectives, budgets, and timelines.

This early-career role is ideal for someone analytical, creative, highly organized and curious about the