Senior Performance Marketing Manager, Google

Launch Potato; Tulsa (OK); Remote; USD 75,000 - 90,000; Full time

Job summary

Launch Potato, a leading digital media company, is seeking a Senior Performance Marketing Manager to enhance their Google Ads strategy. This role requires a strong background in managing and optimizing campaigns across multiple channels, fostering collaboration within a high-performing team and driving measurable results towards growth and profitability.

Qualifications

• 4+ years of experience in Google Ads management.
• Proficient in data analysis and campaign optimization.
• Exceptional communication and collaboration skills.

Responsibilities

• Drive growth and profitability of paid media through Google Ads.
• Optimize campaigns for performance and budget management.
• Coordinate with various teams for successful campaign execution.

Skills

Google Ads

Analytical skills

Communication

Collaboration

Creativity

Education

Bachelor's degree or equivalent experience

Tools

Looker

Tableau

Excel

Job description

Senior Performance Marketing Manager, Google

Tulsa, OK (remote)

WHO ARE WE?

Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.

The company is headquartered invibrant downtown Delray Beach, Florida , with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. As a result, the company is always looking for like-minded teammates and partners.

BASE SALARY: $75,000 - $90,000 per year

MUST HAVE:

• 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube)
• Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
• Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
• Ability to write compelling ad copy and partner on creative asset development
• Exceptional collaboration and communication skills across cross-functional teams

EXPERIENCE: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently

YOUR ROLE

Drive the growth and profitability of Launch Potato's paid media portfolio by leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals

Outcomes (Performance Expectations):

• Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns across channels (Search, Display, Demand Gen, Performance Max), ensuring campaigns meet daily, weekly, monthly, and quarterly goals
• Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
• Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
• Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
• Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
• Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
• Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
• Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
• Technical Mastery: Deep knowledge of Google Ads ecosystem; ability to optimize complex campaign structures independently
• Analytical Problem-Solving: Leverage data to drive decisions, spot trends, and provide recommendations without requiring manager oversight
• Organizational Skills: Manage multiple campaigns and shifting priorities within fast-paced deadlines
• Collaboration & Influence: Work cross-functionally with internal stakeholders (yield, business leads, creative teams) to maximize campaign outcomes
• Growth Mindset: Proactively pursue performance improvements and stay ahead of platform and industry trends
• Communication: Clear, concise updates and recommendations to peers and leadership; comfort operating in highly visible performance-driven environment
• Adaptability: Thrive in a dynamic, test-and-learn environment with ever-evolving business priorities

TOTAL COMPENSATION

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.

Want to make your impact in a profitable, high-growth company? Apply now!

Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Apply for this job

*

indicates a required field

First Name *

Last Name *

Email *

Phone *

Resume/CV *

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

Education

School Select...

Degree Select...

Select...

Select...

Start date year

End date month Select...

End date year

What is your preferred name? *

Any name you want to use other than your legal name. For example, you may wish to shorten your first name (e.g. Steven to Steve) or to be referred to by your middle name or a nickname.

Where are you located? *

Please provide city, state, and country.

Share your LinkedIn profile, portfolio, or personal website. *

Will you now or in the future require a work visa sponsorship? * Select...

Which of the following best describes your responsibilities for planning, launching, managing, optimizing, and reporting on Google Search campaigns? * Select...

How frequently are you writing your own Search ad copy? * Select...

What is the largest monthly Google Search ad budget you have been responsible for in previous roles?: * Select...

Out of that spend above, how many campaigns is that budget spread across on average monthly? * Select...

Have you been the owner of ROAS or Revenue KPIs? * Select...

How frequently are you communicating performance updates with leadership teams/senior stakeholders/clients? * Select...

Do you have experience mentoring and training people in Google Ads? * Select...

Which of the following Google channels do you have experience managing? *

Search

Performance Max

Demand Gen

Display

YouTube

(Select all that apply)

What are your favorite Google Ads resources to use and how do they help you? *

Are you comfortable working East Coast hours regularly? * Select...

(Starting no later than 9 AM Eastern, then working 8 hours from that start time)

What is your desired annual base salary (USD) for this full-time, remote position? *

U.S. Standard Demographic Questions

We invite applicants to share their demographic background to identify areas of improvement in our hiring process. Participation in this survey is completely voluntary, and your responses are anonymous. Any information received will not affect hiring decisions or your candidacy for this role.

How would you describe your gender identity? (mark all that apply) Select...

How would you describe your racial/ethnic background? (mark all that apply) Select...

How would you describe your sexual orientation? (mark all that apply) Select...

Do you identify as transgender? Select...

Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities, including mobility, communication (seeing, hearing, speaking), and learning? Select...

Are you a veteran or active member of the United States Armed Forces? Select...