Paid Media Manager, Multifamily (Remote, Orlando)

Blacksmith Agency LLC; Orlando (FL); Remote; USD 80,000 - 110,000; Full time

Job summary

Blacksmith Agency in a remote role seeks a Paid Media Manager for Multifamily to own and optimize campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads. You will manage budgets, bidding, targeting, and creative testing, while ensuring reliable attribution with GA4, Tag Manager and pixels.

You will craft 90‑day and quarterly roadmaps, explain the numbers on client calls, and drive long‑term growth through retention and upsell.

Qualifications

• 3+ years hands-on in Google Ads and Meta ads, managing campaigns directly.
• Proven track record of improving ROAS, CPA or pipeline metrics.
• Agency experience across multiple clients simultaneously.
• Clear spoken English with US clients on live calls.
• Paid media experience in multifamily or multi-location businesses is a strong plus.

Responsibilities

• Own paid media for multifamily clients across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting, testing, and campaign termination decisions.
• Ensure accurate conversion tracking via GA4, Tag Manager and platform pixels.
• Develop 90‑day and quarterly roadmaps and present the story behind metrics.
• Drive account growth through retention, upsell and long‑term client relationships.

Skills

Google Ads

Meta Ads

English (US client calls)

Tools

GA4

Tag Manager

Tracking Pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Manager, Multifamily you own paid media for a book of multifamily clients (multifamily owners and property management groups running large portfolios): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for multifamily or similar multi-location businesses is a strong plus.