Paid Media Manager, Multifamily (Remote, Miami)

Blacksmith Agency LLC; Miami (FL); Remote; USD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency in Miami is seeking a Paid Media Manager, Multifamily to own paid media for sizeable multifamily client portfolios. You will lead targeting, budgeting, roadmap and the narrative on client calls.

The role requires hands-on expertise with Google Ads and Meta across multiple accounts, agency experience, and clear English with US clients; multi-location experience is a strong plus.

Qualifications

• 3+ years hands-on experience with Google Ads and Meta campaigns.
• Proven ROAS/CPA improvements with client-ready results.
• Experience at an agency handling multiple clients.
• Excellent spoken English with US-based clients.
• Experience in multifamily or multi-location businesses is a plus.

Responsibilities

• Lead paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads.
• Manage budget allocation, bidding, targeting, and creative testing.
• Ensure reliable conversion tracking with GA4, Tag Manager and platform pixels.
• Develop the 90-day and quarterly roadmaps for each client and present the numbers story.
• Drive account growth through retention, upsell, and long-term client relationships.

Skills

Google Ads

Meta Ads

Agency experience

US client communication

Multifamily / multi-location

Tools

GA4

Tag Manager

Pixels

Microsoft Ads

LinkedIn Ads

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Manager, Multifamily you own paid media for a book of multifamily clients (multifamily owners and property management groups running large portfolios): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for multifamily or similar multi-location businesses is a strong plus.