Paid Media Manager, International

Grüns; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

Grüns is expanding internationally and this role owns the paid media engine across the UK, EU, Canada and ANZ. You will build campaigns, tracking, and playbooks from the ground up and then scale as you form the team around what works.

You'll launch and scale Meta and Google campaigns across priority markets, own measurement end to end with GDPR-compliant tracking (CAPI/GA4), and push spend into the millions while controlling CAC and margins.

Qualifications

• 5+ years in performance or growth marketing with hands-on paid media ownership.
• Experience launching and scaling Meta and Google campaigns in at least two international markets.
• Experience scaling paid media spend to the millions while controlling CAC and margin.
• Strong command of GDPR-compliant tracking and measurement including CAPI and GA4.
• Experience in high-growth DTC, subscription, or ecommerce businesses with real paid media dependence.
• Hands-on campaign building rather than agency-only oversight.

Responsibilities

• Launch and scale Meta and Google campaigns across priority international markets.
• Own measurement end-to-end including CAPI, GA4, GDPR-compliant tracking.
• Scale annual spend into the millions while managing CAC and contribution margin.
• Build a repeatable testing engine across creative, audience, offer and localized landing pages.
• Collaborate with creative, product and lifecycle teams to maintain sharp execution across markets.
• Develop the foundations for a specialist team including hiring plans and workflows.

Skills

Performance marketing

Growth marketing

Paid media ownership

Campaign building

GA4 tracking

CAPI tracking

CAC optimization

Tools

GA4

CAPI

Job description

About the role

Grüns is expanding internationally and this role owns the paid media engine across the UK, EU, Canada and ANZ. You will build campaigns, tracking, and playbooks from the ground up and then scale as you form the team around what works.

What you'll do

• Launch and scale Meta and Google campaigns across priority international markets
• Own measurement end to end including CAPI, GA4, GDPR-compliant tracking
• Scale annual spend into the millions while managing CAC and contribution margin
• Build a repeatable testing engine across creative, audience, offer and localized landing pages
• Collaborate with creative, product and lifecycle teams to maintain sharp execution across markets
• Develop the foundations for a specialist team including hiring plans and workflows

What they're looking for

• 5+ years in performance or growth marketing with hands-on paid media ownership
• Experience launching and scaling Meta and Google campaigns in at least two international markets
• Experience scaling paid media spend to the millions while controlling CAC and margin
• Strong command of GDPR-compliant tracking and measurement including CAPI and GA4
• Experience in high-growth DTC, subscription, or ecommerce businesses with real paid media dependence
• Hands-on campaign building rather than agency-only oversight

For applicants in Nigeria

• The listing states a global remote HQ and mentions Europe based success, but does not specify a timezone requirement beyond needing overlap; confirm during interview.
• Location: Remote with teams across multiple countries and time zones; no explicit work authorization notes for Nigeria.
• Pay currency or salary range is not stated in the listing; compensation will be benchmarked to local market and may vary by country.