Paid Media Manager, International

Grüns; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Wellness benefits

Generous PTO

Free Grüns product

Job summary

Grüns is hiring for a fully remote role focused on international growth. You will own our paid media engine across the UK, EU, Canada, and ANZ, building campaigns, tracking, and playbooks from the ground up and scaling them across markets.

Collaborate with teams across time zones in a high-trust remote environment and help shape the future of our international growth roadmap. You will lead end-to-end measurement (CAPI, GA4, GDPR) and develop a repeatable testing engine across creative, audience,

Qualifications

• 5+ years in performance or growth marketing with hands-on paid media ownership
• Launched and scaled Meta and Google campaigns in at least two international markets
• Scaled paid media spend into the millions while controlling CAC and margin
• Strong command of GDPR-compliant tracking and measurement (CAPI, GA4, incrementality)

Responsibilities

• Launch and scale Meta and Google campaigns across priority international markets (UK, Canada, ANZ, key EU markets)
• Own measurement end to end (CAPI, GA4, GDPR tracking) and lift testing
• Scale spend to multi-millions annually while protecting CAC and LTV/CAC
• Build a repeatable testing engine across creative, audience, offer, and localized landing pages
• Partner with creative, product, and lifecycle teams for sharp execution
• Build the foundation for a specialist team (hiring plan, workflows, vendor model)
• Own the quarterly international growth roadmap with market/channel recommendations

Skills

Paid media ownership

International campaigns

GA4 tracking

CAPI integration

CAC management

Growth marketing

Tools

GA4

CAPI

GDPR compliance

Job description

We're so happy you're here! Thank you for checking our job out and we hope to have the chance to meet you in our interview process!

About the role

International growth is next for Grüns, and this role is how we make it real. You'll own our paid media engine across the UK, EU, Canada, and ANZ, launching and scaling Meta and Google from the ground up in each market. This isn't a strategy seat. You'll build the campaigns, the tracking, and the playbooks yourself, then build the team around what works.

Location:

While this role is part of our global remote HQ, we feel a candidate based in or around Europe will be most successful in this role.

The team members you’ll be working with most are in multiple countries and time zones, so we ask that you are comfortable working a way that allows for some overlap in working hours to collaborate.

More generally, we operate in a fully remote, high trust environment with teammates across multiple countries and time zones. While we work async by default, we come together in person twice a year for offsites that help us connect, align, and build real relationships IRL.

In this role, you will:

• Launch and scale Meta and Google campaigns across our priority international markets, including the UK, Canada, ANZ, and key EU markets like Germany
• Own measurement end to end: CAPI, GA4, GDPR-compliant tracking, and a regular cadence of incrementality and lift testing
• Scale spend into the millions annually while protecting CAC, LTV/CAC, and contribution margin
• Build a repeatable testing engine across creative, audience, offer, and localized landing pages
• Partner closely with creative, product, and lifecycle teams to keep execution sharp across markets
• Build the foundation for a specialist team: hiring plan, workflows, vendor model, once performance is proven
• Own the quarterly international growth roadmap, including recommendations on new markets and channels

We’re looking for someone who:

• Has 5+ years in performance or growth marketing with hands-on paid media ownership, not just oversight
• Has personally launched and scaled Meta and Google campaigns in at least two international markets (Canada, Australia, UK, or a non-English-speaking EU market like Germany, the Netherlands, or France)
• Has scaled paid media spend into the millions annually while holding the line on CAC and contribution margin
• Has real command of GDPR-compliant tracking and measurement, including CAPI, GA4, and incrementality testing
• Comes from a high-growth DTC, subscription, or eCommerce business with real paid media dependence
• Has built campaigns in-house rather than at an agency. You've lived with the downstream impact of your own calls, not just made recommendations from the outside

Approach to the role:

• Operates like an owner of the business, not a specialist waiting to be told what to test next
• Builds systems and playbooks that repeat, not one-off wins that don't scale
• Makes sharp decisions with imperfect data and gets more precise as the picture fills in

  Compensation & Benefits:

  At Grüns, we are committed to offering a competitive total compensation package grounded in market data and aligned to our size, stage, industry, and geographic location. Compensation for this role will be benchmarked to the local market and may vary based on experience and country of hire. In addition to base compensation roles include a comprehensive benefits package designed to support your well-being, growth, and work-life balance.

  A bit about us...

  At Grüns, we believe that foundational nutrition should be simple and convenient for everyone. We're dedicated to bringing comprehensive and real nutrition to you through our gummies, formulated from 60 nutrient-dense and whole-food ingredients. Simply enjoy a grab-and-go snack pack of gummies daily whenever fits best in your schedule and wherever life takes you.

  Like you, we were disappointed. There’s an infinite number of “nutrition” companies, all focused on what’s best for them — not what’s best for you. Hundreds of products to sell you on, low-quality ingredients, and small nutrient doses. We’ve seen it all.

  So we decided it was time to fix it. No more choking on and popping pills like a pharmacy. No more clean-up and disgust from gross powders. And no more cobbling together handfuls to dozens of supplements. Grüns is comprehensive nutrition, made convenient and delicious.

  What we care about...

  Be the Best: We hold ourselves, our teams, and our partners to an incredibly high standard - and we raise the bar constantly. "We've never done this before" isn't an excuse here. It's an invitation.

  Own It: We act like our name is on the door. That means taking complete ownership of outcomes, collaborating deeply, working through roadblocks - not around them - and never waiting for someone else to solve the problem. Great owners are great partners.

  Drive Impact, Urgently: We measure impact, not effort. We work smart and hard, move fast, and use every tool at our disposal - including AI - to focus our energy where it matters most.

  Compensation & Perks:

  For every role, we aim to have highly competitive compensation and opportunity for impact and career growth.

  Everyone at Grüns works hard, but we believe in wellness and balance too. We have super strong benefits coverage -- for you and your family, generous PTO, free Grüns, and a few more perks centered around health and well-being that we can't wait to tell you about!