Paid Media Manager

Pyxl; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

Pyxl is a remote-first digital and AI agency seeking a Performance Media & Measurement Manager to own strategy and execution across Meta, Google, TikTok, Pinterest, and LinkedIn. You’ll optimize campaigns, lead client calls, and build Looker Studio dashboards to diagnose results and inform next steps.

You’ll work hands-on across the full stack, collaborating with design and content teams, staying ahead of platform changes, and applying AI tools to improve efficiency while keeping judgment and

Qualifications

• 2-4 years hands-on paid media experience, ideally at a digital marketing agency.
• Deep proficiency in Meta Ads and Google Ads (Search, Shopping & Display).
• Hands-on experience building and troubleshooting dashboards in Looker Studio.

Responsibilities

• Build, launch, and optimize campaigns across Meta, Google, TikTok, Pinterest, and LinkedIn; core strengths in Meta Ads and Google Ads.
• Guide paid media strategy from brief to launch: channel selection, audience architecture, budget allocation, and creative direction.
• Monitor performance daily; perform data-backed optimizations and document learnings for future campaigns.
• Partner with design/content teams to brief, review, and iterate on creative assets.

Skills

Paid media

Meta Ads

Google Ads

Looker Studio

GTM/GA4

Data analytics

AI fluency

Tools

GA4

GTM

Looker Studio

Job description

Own channel strategy and execution across Meta, Google, TikTok, Pinterest, and LinkedIn, and the measurement that proves what it produced.

Full-time

Employment type

Fully remote

Location

2–4 years

Experience

About the role

We’re looking for a Performance Media & Measurement Manager who can own channel strategy and execution across Meta, Google, TikTok, Pinterest, and LinkedIn, and emerging channels. You will be expected to show up to client calls ready to lead, and bring the technical depth to back it all up. This role is hands‑on in the platform, managing performance and owning your results.

What you’ll do

Strategy, execution and optimization

• Build, launch, and optimize campaigns across Meta, Google, TikTok, Pinterest, and LinkedIn. Meta and Google are your non‑negotiable core strengths.
• Guide paid media strategy from brief to launch: channel selection, audience architecture, budget allocation, and creative direction aligned to client goals.
• Monitor performance daily and make proactive, data‑backed optimizations. Test systematically, document learnings, and apply them forward.
• Partner with design and content teams to brief, review, and iterate on creative assets.
• Stay ahead of platform changes and industry trends. Bring new ideas and testing opportunities to clients before they ask.

Client communication and reporting

• Lead client calls with confidence: present strategy, walk through performance, field live questions, and hold your own when results are challenged.
• Communicate proactively. Flag issues early, share wins, and set clear expectations around testing timelines, budget sensitivity, and what’s in flight.
• Build and maintain client‑facing dashboards in Looker Studio. Review reports not just to summarize what happened, but to diagnose why and recommend what to do next.
• Support pitch and audit work with performance analysis, competitive insights, and channel recommendations.

Technical setup and tools

• Implement and troubleshoot tags, triggers, and conversion tracking across GTM, GA4, Meta Events Manager, and Google Ads.
• Use AI tools actively to improve efficiency: automate reporting tasks, accelerate creative briefs, and streamline workflows.
• Evaluate and recommend tools that help clients hit their goals, from attribution platforms to feed management software, and troubleshoot technical issues independently across the full stack.

What we’re looking for

Required

• 2-4 years of hands‑on paid media experience, ideally at a digital marketing agency
• Deep proficiency in Meta Ads and Google Ads (Search, Shopping & Display)
• Ability to build paid media strategy from brief to execution, not just manage existing campaigns
• Confident on client calls: you can present strategy, handle live questions, and build trust under pressure
• Hands‑on experience building and troubleshooting dashboards in Looker Studio
• Working knowledge of GTM, GA4, and conversion tracking troubleshooting
• Strong analytical skills; you find the ‘so what’ in data and turn it into action
• AI fluency: You use AI tools thoughtfully to improve research, analysis, production, documentation, and quality without outsourcing judgment or accountability.

Nice to have

• Active use of AI tools to streamline reporting, creative briefing, and workflows
• Working experience with TikTok for Business, Pinterest Ads, and LinkedIn Campaign Manager
• Experience with Triple Whale, Northbeam, or similar attribution platforms
• Familiarity with Shopify and ad platform integrations

Who you are

• You show up to client calls prepared and ready to lead.
• You don’t wait to be asked. You flag issues early and always have a next step in mind.
• You care about the numbers and can explain what they mean, not just report them.
• You’re curious about new tools and have the judgment to know when to adopt them.
• You thrive remotely, communicate without prompting, and follow through on what you say you’ll do.

Compensation and details

• Location: fully remote
• Employment type: full‑time
• Experience level: mid‑level (2–4 years)
• Compensation: commensurate with experience

A remote‑first digital and AI agency, founded in 2008.

Pyxl is a remote‑first digital and AI agency founded in 2008, serving growth‑stage and enterprise organizations. Our work spans four connected practices: Growth Strategy & Performance, Ecommerce Growth, Experience & AI Interface Design, and Engineering & Applied AI.

We operate lean by design. AI accelerates research, analysis, production, documentation, and coordination; our people own judgment, creativity, client relationships, and results. We are also building Pyxl Intelligence, our proprietary AI operating layer, and applying what we learn to both our internal operations and client work.

Our team is distributed across the United States, with collaboration hubs in Nashville and Charleston. Every role has direct access to the people making decisions, clear ownership, and measurable expectations.

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