Paid Media Manager

PipingRock Health Products, Inc.; Bohemia (NY); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401K with Company Match

Pet insurance

Job summary

Piping Rock Health Products, Inc. is seeking a Paid Media Assistant Manager to lead end-to-end campaigns in a fast-paced startup environment. You will own media plans, optimize across platforms, and mentor teammates while driving scalable growth.

The role demands data-driven decision making and hands-on collaboration with creative, analytics, and merchandising teams. Join a company with a long history of growth, competitive benefits, and a culture that rewards speed, curiosity, and results.

Qualifications

• Bachelor’s degree or higher preferred.
• 5+ years managing paid media campaigns hands-on across major platforms.
• Experience leading or mentoring junior marketers.
• Reporting, Excel and data chops — pivots, lookups, and performance storytelling.
• Obsession with testing, learning, and improving fast.
• Excellent communication skills and ability to translate data into action.
• Resilience under pressure in a fast-paced startup environment.

Responsibilities

• Own cross-functional project timelines from planning through execution.
• Manage communication between Paid Media, Creative, Analytics, and Merchandising.
• Build briefs, status reports, and post-mortems to keep all aligned.
• Identify blockers, dependencies, and risks and solve them quickly.
• Lead project check-ins with stakeholders and report priorities and resources.
• Drive process improvements to speed up campaign execution and scalability.
• Track deliverables and action items for media plans, assets, and dashboards.

Skills

Paid media management

Mentoring

Data analysis

Testing & experimentation

Communication

Startup pace resilience

Education

Bachelor’s degree

Tools

Excel

Job description

We move fast. We test constantly. We never settle. If that sounds like you — keep reading. We’re looking for a scrappy, data-obsessed, and relentlessly curious Paid Media Assistant Manager who thrives in chaos, loves problem‑solving, and delivers results under pressure. This is a hands‑on role in a high‑growth startup environment where you’ll own campaigns end‑to‑end, experiment daily, and push performance beyond what’s possible. You’ll lead execution, mentor teammates, and help build a paid media engine that scales like wildfire.

Responsibilities:

Project Management Responsibilities

• Own cross-functional project timelines from planning through execution — ensuring deadlines are met and deliverables are airtight.
• Manage communication between Paid Media, Creative, Analytics, and Merchandising to keep campaigns aligned and on track.
• Build clear briefs, status reports, and post-mortems that keep everyone informed and accountable.
• Proactively identify blockers, dependencies, and risks — then solve them before they slow momentum.
• Lead project check-ins, ensuring stakeholders have visibility into priorities, next steps, and resource needs.
• Drive process improvements to make campaign execution faster, smoother, and more scalable.
• Track deliverables and action items with precision — whether it’s media plans, creative assets, or reporting dashboards.

Team Management Responsibilities

• Lead by example — set high standards for execution, ownership, and speed.
• Coach and develop junior team members through hands‑on feedback, training, and performance check‑ins.
• Foster a culture of curiosity, experimentation, and accountability across the team.
• Delegate effectively — ensuring everyone knows their lane, owns their work, and delivers on time.
• Support hiring, onboarding, and upskilling efforts to build a stronger, more agile media team.
• Provide clear direction in fast‑changing situations, helping the team prioritize and focus on what moves the needle.
• Champion collaboration and communication — breaking silos and driving alignment across departments.

Advertising Responsibilities

• Run the show on paid media — Amazon, Google Ads, Meta Ads, TikTok, Retail Media, DSPs, Programmatic — you name it.
• Keep campaigns flying: pacing, budgets, KPIs — all under your control.
• Move fast on optimizations. See a problem? Fix it. Find an opportunity? Jump on it.
• Pull and interpret data like a pro — find the story behind the numbers and use it to drive smarter growth.
• Build test plans, launch experiments, and iterate quickly to uncover what works (and what doesn’t).
• Stay ahead of the curve — new tools, new betas, new trends — you’ll be the one bringing them to the table.
• Mentor and coach junior teammates to level up execution and confidence.
• Collaborate with creative and strategy teams to bring bold ideas to life — and make sure they perform.

Other

• Participate in unscheduled video calls during EST business hours
• Quickly investigate and resolve issues that adversely impact performance or cause ads to stop serving during and outside normal working hours.
• Experience leading fast‑paced meetings with large groups while quickly navigating excel spreadsheets, fielding questions, and taking notes to be shared with the team.
• Other duties as assigned.

Qualifications:

• Bachelor’s degree preferred
• 5+ years managing paid media campaigns hands‑on across major platforms.
• Experience leading or mentoring junior marketers.
• Reporting, Excel and data chops — you’re fluent in pivots, lookups, and performance storytelling.
• Obsession with testing, learning, and improving fast.
• Excellent communication skills — you can translate data into clear, actionable next steps.
• Resilience under pressure and excitement for the pace and challenge of startup life.

We proudly offer: Medical, Dental, Vision, 401K with Company Match, Pet insurance and more!

We reward the hard work of our team members with fun and exciting company events, Summer Picnic, Festive Packages, Holiday Celebrations, and associate referral bonuses!

Founded in 2011, Piping Rock Health Products has gone on to win Long Island’s Top Workplaces Award 7 years in a row & securing the spot as Top Supplement Manufacturing Company 2024 by Food Business Review! Supported by a group of vitamin visionaries with over 40 years of industry experience and a carefully curated team of talented associates. Piping Rock is a global vitamin and supplement manufacturer with an unwavering commitment to creating quality wellness products. We believe that family always comes first, and that the dedication of our associates is the key ingredient to our success.

We are drug free workplace, regulated by the FDA, required to follow Federal Guidelines; therefore in order to start as well as maintain employment, you must be able to successfully clear drug screening processes, which include testing for all illegal substances per Federal Guidelines.

Piping Rock Health Products, INC. is an Equal Opportunity Employer.