Paid Media Lead

Gainor Staffing; New York (NY); Hybrid; USD 150,000 - 200,000; Full time

Job summary

A fast-growing startup is seeking a Paid Media Lead to develop and execute comprehensive paid media strategies. This role involves audience segmentation, creative testing, and performance optimization across platforms like Meta, TikTok, and YouTube. The position offers a competitive salary range of $150,000 – $200,000 based on experience and includes a hybrid work model in New York, NY. The ideal candidate is data-driven, results-oriented, and thrives in a fast-paced environment.

Qualifications

• Strategic thinker who transforms insights into actionable paid media campaigns.
• Comfortable navigating fast-paced environments where experimentation drives results.
• Experienced in managing significant ad budgets with accountability.

Responsibilities

• Design and execute end-to-end paid media strategies.
• Segment audiences to guide targeting.
• Develop testing frameworks for campaign validation.
• Scale high-performing campaigns by refining messaging.
• Monitor competitor activity for audience capture.

Skills

Strategic thinking

Audience analysis

Experience across social platforms

Creative intuition

Performance optimization

Data-driven decision making

Experimentation

Ad budget management

Job description

A fast-growing start up is redefining alternative finance by giving traders access to futures markets. Built on transparency, exceptional customer experience, and a bold internet-native brand, the company has quickly become a top choice in the space since launching in 2025. Now entering its next phase of growth, the firm is hiring its first Paid Media Lead to architect and scale its paid acquisition strategy from the ground up. This role will own the full lifecycle of paid media—from audience insights and creative testing to channel expansion and global performance optimization.

Who You Are

• A strategic thinker who transforms insights into actionable paid media campaigns
• Adept at analyzing audience behavior and turning data into growth opportunities
• Experienced across multiple social platforms, from Meta to emerging channels, with the ability to master each tool beyond basic execution
• Skilled at combining creative intuition with analytical rigor to optimize performance
• Comfortable navigating fast-paced, evolving environments where experimentation drives results
• Driven by measurable impact and capable of managing significant ad budgets with accountability

What You’ll Do

• Design and execute end-to-end paid media strategies that drive customer acquisition and brand growth
• Segment audiences in depth, uncovering key behaviors, motivations, and engagement patterns to guide targeting
• Develop structured testing frameworks to validate campaigns, creative concepts, and channel approaches
• Scale high-performing campaigns by expanding audiences, refining messaging, and replicating winning tactics
• Continuously enhance campaign efficiency through creative iteration, bid management, and audience optimization
• Monitor competitor activity to identify opportunities for differentiation and audience capture
• Lead paid media efforts across Meta, TikTok, YouTube, X, and Reddit, tailoring strategies to platform-specific strengths
• Collaborate with creative teams to brief, assess, and evolve content for maximum performance

What Success Looks Like

• Audience segments are clearly defined and validated, consistently delivering strong ROI
• Paid campaigns are scaled effectively while maintaining efficiency and measurable impact
• Growth in reach, engagement, and conversions across all key channels is achieved and tracked
• Creative assets are performing optimally and refined based on testing insights
• Competitor opportunities are identified and leveraged to expand audience share
• Paid media strategy is established as a repeatable, high-impact engine for business growth

Salary Range: $150,000 – 200,000 annually, based on experience

Location: New York, NY – Hybrid

Gainor is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Gainor are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, creed, sex, sexual orientation, gender (including gender identity and expression), age, national origin, immigration status, marital or familial status, citizenship status, ancestry, physical or mental disability, genetic information, reproductive health decision making, veteran or military status, or any other characteristic or status protected under applicable federal, state, or local law.