Paid Media Intern: Strategy, Activation & Analytics

ICF; United States; Remote; USD 38,000 - 78,000; Full time

Benefits offered by this job

Remote work option

10-week summer internship

Job summary

ICF is offering a paid media internship designed to expose you to media strategy, digital buying, and campaign execution within a national scope. The 10-week summer program begins in early June and runs through early August, with remote work possible and occasional in-person meetings for those in the DC/MD/VA area or near NYC.

You will work with media strategists, buyers, data analysts, and creative teams to support campaign activation, reporting, and optimization while gaining practical

Qualifications

• At least 30 credit hours in advertising, marketing (media), analytics, or related field by start date.
• Preferred: completed bachelor’s degree, with enrollment verification in a graduate program.

Responsibilities

• Participate in a rotational internship program across media strategy, digital media buying, campaign execution, trafficking, reporting, and operations.
• Support integrated planning teams in developing paid media strategies and cross-channel plans.
• Contribute to deliverables using research, audience insights, and media performance data.
• Gain hands-on experience with digital campaign activation across Google Ads, The Trade Desk, Basis, Meta, and more.
• Assist with campaign setup, monitoring, optimization, and performance reporting.
• Help traffic creative assets and campaign materials while learning QA and implementation best practices.
• Maintain key operational documents like insertion orders and budget trackers.
• Collaborate with analysts and strategists to understand campaign flow from strategy to measurement.
• Research media partners and trends and share insights with the team.
• Attend team meetings and training to build foundational paid media knowledge.

Skills

Media basics

Analytical thinking

Team player

Education

30 credit hours in advertising/marketing/analytics

Bachelor’s degree in progress

Tools

Microsoft Excel

PowerPoint

Outlook

Teams

Google Ads

The Trade Desk

Meta

Job description

ICF is offering a paid media internship designed to expose you to media strategy, digital buying, and campaign execution within a national scope. The 10-week summer program begins in early June and runs through early August, with remote work possible and occasional in-person meetings for those in the DC/MD/VA area or near NYC.

You will work with media strategists, buyers, data analysts, and creative teams to support campaign activation, reporting, and optimization while gaining practical