Paid Media Intern: Cross-Channel Campaigns (Remote)

ICF; Reston (VA); Hybrid; USD 38,000 - 78,000; Full time

Job summary

ICF is offering a paid Summer Internship in its Paid Media team. The 10-week program runs from early June to early August, with full-time hours and potential remote work.

The role involves hands-on learning across media strategy, buying, activation, trafficking, reporting, and operations for regulated client portfolios nationwide. You will collaborate with media strategists, digital and traditional buyers, data analysts, and creatives to drive energy efficiency campaigns.

Qualifications

• By start date, at least 30 credit hours in advertising, marketing (media), analytics, or related field.

Responsibilities

• Participate in a rotational internship program across media strategy, digital media buying, campaign execution, trafficking, reporting, and operations.
• Support development of paid media strategies, audience recommendations, and cross-channel plans.
• Contribute to deliverables using research, audience insights, and campaign results to inform recommendations.
• Gain hands-on experience with digital campaign activation across Google Ads, The Trade Desk, Basis, Meta, and other ad tech.
• Assist with campaign setup, monitoring, optimization, and performance reporting.
• Help traffic creative assets and campaigns across digital platforms and vendors while learning QA practices.
• Maintain operational docs including insertion orders, flowcharts, specs, trackers, and budgets.
• Collaborate with analysts, strategists, buyers, and ops to understand campaign flow from strategy to measurement.
• Research media partners and trends, sharing insights with the team.
• Participate in meetings, trainings, and knowledge-shares to build foundational paid media knowledge.

Skills

Analytical skills

Teamwork

Communication skills

Microsoft Office

Education

30 credit hours in advertising/marketing/analytics

Tools

Google Ads

The Trade Desk

Basis

Meta

Job description

ICF is offering a paid Summer Internship in its Paid Media team. The 10-week program runs from early June to early August, with full-time hours and potential remote work.

The role involves hands-on learning across media strategy, buying, activation, trafficking, reporting, and operations for regulated client portfolios nationwide. You will collaborate with media strategists, digital and traditional buyers, data analysts, and creatives to drive energy efficiency campaigns.