Paid Media Intern: Strategy, Activation & Analytics

ICF Olson; Reston (VA); Hybrid; USD 38,000 - 78,000; Full time

Job summary

ICF Olson is seeking a paid media intern to support a dynamic team servicing regulated client portfolios across the United States. You will work with media strategists, buyers, analysts and operations to drive energy efficiency program results, with hands-on experience across Google Ads, The Trade Desk, Basis, Meta, and more.

The 10-week summer internship is full-time, primarily remote with occasional in-person meetings.

Qualifications

• By start date, at least 30 credit hours in advertising, marketing (media), analytics, or related field.
• Bachelor’s degree completed or enrollment in graduate program preferred, highly encouraged.
• Strong analytical, problem-solving and communication skills required.

Responsibilities

• Participate in a rotational internship program across media strategy, digital media buying, campaign execution, trafficking, reporting, and operations within the paid media team.
• Support planning teams in development of paid media strategies, audience recommendations, and cross-channel plans.
• Contribute to deliverables using research, audience insights, media performance data, and campaign results to inform recommendations.
• Gain hands-on experience with digital campaign activation and management across Google Ads, The Trade Desk, Basis, Meta, and other platforms.
• Assist with campaign setup, monitoring, optimization, and performance reporting with media buyers and managers.
• Aid in trafficking creative assets and campaign materials across digital platforms and vendors, learning QA and implementation best practices.
• Maintain key operational documents (insertion orders, flowcharts, specs, trackers, budgets).
• Collaborate with analysts and strategists to understand campaign flow from strategy to execution and measurement.
• Research media partners, new technologies and trends; share learnings with the team.
• Participate in team meetings, trainings, and knowledge-sharing to build a foundation in paid media and integrated marketing.

Skills

Analytical

Problem solving

Teamwork

Communication

Excel

PowerPoint

Microsoft Office

Education

30 credit hours in advertising/marketing/analytics

Bachelor’s degree in progress or enrolled in graduate program

Tools

Google Ads

The Trade Desk

Basis

Meta

Job description

ICF Olson is seeking a paid media intern to support a dynamic team servicing regulated client portfolios across the United States. You will work with media strategists, buyers, analysts and operations to drive energy efficiency program results, with hands-on experience across Google Ads, The Trade Desk, Basis, Meta, and more.

The 10-week summer internship is full-time, primarily remote with occasional in-person meetings.