Paid Media Director — Hybrid/Remote Growth Leader

Alloy; Atlanta (GA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Unlimited PTO

Holiday time off

401(k) match

Medical, dental & vision benefits

Career development stipend

Annual retreats

Cell phone reimbursement

Job summary

Alloy is a hybrid Atlanta-based agency seeking a Paid Media Director to lead strategy, planning, buying, activation, and optimization across B2B and B2C programs. You will connect media performance to CRM and sales data and tell a clear narrative to clients.

You'll oversee day-to-day campaigns across Google, Meta, LinkedIn, and programmatic platforms, guiding a team and driving measurable results with AI-assisted workflows.

Qualifications

• 8+ years in digital paid media with agency experience preferred.
• 3+ years leading a team and driving strategy.
• Hands-on with Google Ads, Microsoft Ads, Meta and LinkedIn.
• Experience with e-commerce and retail media campaigns.
• CRM integrations with Salesforce and HubSpot; GTM skills.
• Strong GA4, Looker Studio, and data storytelling ability.
• Ability to present insights to senior stakeholders; AI familiarity.

Responsibilities

• Develop integrated paid media plans with audience strategy and KPIs tied to client outcomes.
• Negotiate and launch campaigns across paid search, social, programmatic, and retail media.
• Plan retail media like Amazon Ads and Walmart Connect; manage product feed campaigns.
• Design full-funnel lead gen programs and ABM where relevant.
• Monitor performance daily; adjust bids, budgets, audiences, and creative.
• Connect ad platforms to CRMs (Salesforce/HubSpot) for closed-loop attribution.
• Own client reporting and present results in reviews; tell a clear narrative.
• Lead and develop the media team; coordinate with cross-functional groups.
• Leverage Generative AI to speed up analysis and operations.
• Collaborate with Engagement, Martech, Client Service, and Creative teams.

Skills

Paid media leadership

Team management

Google Ads

Meta Ads

LinkedIn Ads

Programmatic DSP

E-commerce advertising

CRM integration

GA4 & GTM

Data storytelling

Tools

The Trade Desk

DV360

StackAdapt

Looker Studio

Salesforce

HubSpot

GTM

Job description

Alloy is a hybrid Atlanta-based agency seeking a Paid Media Director to lead strategy, planning, buying, activation, and optimization across B2B and B2C programs. You will connect media performance to CRM and sales data and tell a clear narrative to clients.

You'll oversee day-to-day campaigns across Google, Meta, LinkedIn, and programmatic platforms, guiding a team and driving measurable results with AI-assisted workflows.