Paid Media Coordinator

GoTo Foods; Atlanta (GA); On-site; USD 52,000 - 70,000; Full time

Job summary

GoTo Foods is seeking a Paid Media Coordinator to support planning, execution, optimization, and reporting of paid media campaigns across channels. You will collaborate with internal teams, media agencies, and platform partners to launch campaigns, manage budgets, and achieve performance goals.

The role requires strong organization, analytics, and interest in social, search, display, video, and emerging media.

Qualifications

• 1-3 years of experience in paid media, digital marketing, advertising, or media planning.
• Experience with Google Ads and Meta Ads Manager, preferred.
• Experience using Google Analytics or Adobe Analytics, preferred.

Responsibilities

• Assist with campaign setup, trafficking, QA, and launch processes.
• Coordinate campaign assets, tracking requirements, and launch timelines across stakeholders.
• Monitor campaign pacing and budgets to ensure spend aligns with plans.
• Support quarterly and annual media planning processes.

Skills

Digital advertising platforms

Campaign metrics

Analytical skills

Organizational skills

Excel & PowerPoint

Media reporting tools

UTM tracking

Education

Bachelor's degree in Marketing, Advertising, Communications, Business, or related field

Tools

Google Ads

Meta Ads Manager

Google Analytics

Adobe Analytics

Job description

Job Summary

The Paid Media Coordinator supports the planning, execution, optimization, and reporting of paid media campaigns across channels. This role works closely with internal marketing teams, media agencies, and platform partners to ensure campaigns are launched effectively, budgets are managed accurately, and performance goals are achieved. The ideal candidate is highly organized, analytical, detail-oriented, and eager to build expertise in paid social, search, display, video, and emerging media platforms.

Essential Functions

• Campaign Execution & Management
  • Assist with campaign setup, trafficking, QA, and launch processes.
  • Coordinate campaign assets, tracking requirements, and launch timelines across stakeholders.
  • Monitor campaign pacing and budgets to ensure spend aligns with plans.
• Performance Analysis & Reporting
  • Support campaign performance tracking against defined KPIs.
  • Monitor and maintain recurring performance reports and dashboards.
  • Identify trends, insights, and optimization opportunities.
  • Maintain campaign documentation and performance records.
• Agency & Vendor Coordination
  • Coordinate campaign timelines, creative deliverables, and reporting requirements.
  • Ensure UTM / universal tagging logic is leveraged across channels.
• Budget & Administrative Support
  • Support quarterly and annual media planning processes.
  • Track media budgets, invoices, purchase orders, and reconciliations.
  • Maintain campaign calendars and project trackers as needed.

Education

• Bachelor's degree in Marketing, Advertising, Communications, Business, or related field.

Work Experience

• 1-3 years of experience in paid media, digital marketing, advertising, or media planning.
• Experience with Google Ads and Meta Ads Manager, preferred.
• Experience using Google Analytics or Adobe Analytics, preferred.

Skills

• Familiarity with digital advertising platforms and campaign metrics.
• Strong analytical and problem-solving skills.
• Excellent organizational and project management abilities.
• Proficiency in Microsoft Excel and PowerPoint.
• Familiarity with media reporting tools and dashboards, preferred.
• Knowledge of UTM tracking and campaign measurement, preferred.

Travel Requirement

• May be required to travel up to 25% of the time