Paid Media Contractor

Soko Glam; New York (NY); Remote; USD 41,000 - 62,000; Part time

Job summary

Soko Glam is seeking a Part-Time Paid Media Contractor to drive paid advertising across Meta, Google, and TikTok. You will own strategy, setup, optimization, budgeting, testing, and performance analysis with a focus on customer acquisition, efficiency, conversion, and ROAS.

This is a remote, part-time role reporting to the Associate Director of Marketing. Ideal candidates bring 4+ years of paid media experience, familiarity with Meta & Google ads, and strong analytic capabilities to optimize

Qualifications

• 4+ years of experience managing paid media in ecommerce.
• Beauty industry experience preferred.
• Experience with Meta, Google Ads (incl. Performance Max & branded search), and TikTok.
• Strong analytical and data-driven thinking with paid media metrics.
• Experience budgeting, testing campaigns, and optimizing toward KPIs.
• Ability to own workstreams from strategy to execution.
• Strong organizational skills and attention to detail.
• Excellent communication and collaboration.

Responsibilities

• Run paid media across Meta, TikTok, and Google including Performance Max.
• Set up, launch, and optimize paid media campaigns.
• Manage daily, weekly, and monthly budgets; project spend and revenue.
• Monitor KPIs and identify opportunities to improve efficiency and ROAS.
• Create paid media briefs and collaborate on creative direction.
• Identify new UGC content for paid acquisition and testing angles.
• Run audience, creative, and campaign testing for performance.
• Track performance with GA4 and Shopify data; provide regular reports.

Skills

Paid media strategy

Analytics

Campaign optimization

Budget management

Communication

Tools

GA4

Shopify

Google Ads

Meta

TikTok Ads

Job description

Position: Paid Media Contractor
Employment Type: Part-Time Contractor
Location: Remote
Reporting to: Associate Director, Marketing
Hours: 20-25 hours per week
Compensation: $30-$45 per hour

ABOUT THE COMPANY

Soko Glam is the leading destination for K-beauty, founded on the belief that skincare is a journey, not a quick fix. Through our curated selection of top Korean beauty products, educational content, and authentic community engagement, we empower people to believe there are only good (skin) days ahead. At Soko Glam, we’re more than a beauty company—we’re a passionate team on a mission to educate, inspire, and connect.

ABOUT THE ROLE

Soko Glam is seeking a Part-Time Paid Media Contractor to run paid advertising across Meta, TikTok, and Google. This role will oversee campaign strategy, setup, optimization, budget management, testing, and performance analysis with a focus on customer acquisition, efficiency, conversion, and ROAS.

KEY RESPONSIBILITIES

• Run paid media across Meta, TikTok, and Google, including Performance Max and branded search.
• Set up, launch, and optimize paid media campaigns.
• Manage daily, weekly, and monthly budgets and develop spend and revenue projections.
• Monitor performance against KPIs and identify opportunities to improve efficiency, customer acquisition, conversion, and ROAS.
• Create paid media creative briefs and ad copy files and collaborate with the Marketing team on creative direction.
• Identify opportunities for new UGC and creator-led content specifically designed for paid acquisition, including recommending creative concepts, hooks, formats, and testing angles.
• Run testing across audiences, creative, and campaigns to improve performance.
• Track and analyze paid media performance using GA4 and Shopify data.
• Conduct full-funnel analysis and provide regular performance reporting, insights, and recommendations.
• Partner with the Marketing team on onsite opportunities that may impact paid media performance.

QUALIFICATIONS

• 4+ years of experience managing paid media, preferably in an eCommerce environment.
• Beauty industry experience preferred
• Experience with Meta, Google Ads (including Google Performance Max and branded search), and TikTok
• Strong analytical skills and data-driven thinking with proficiency in paid media metrics and analytics tools.
• Experience managing budgets, testing campaigns, and optimizing toward performance KPIs.
• Ability to own key workstreams and drive initiatives from strategy through execution.
• Strong organizational skills and attention to detail.
• Excellent communication and collaboration skills.

We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of Soko Glam not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.