Paid Media & Analytics Marketing Specialist

Vital Holdings LLC; Memphis (TN); On-site; USD 55,000 - 75,000; Full time

Job summary

VRC is seeking a Digital Marketing Specialist to support our digital marketing strategy across service lines, with a primary focus on paid digital advertising, campaign performance, and marketing technology. Working with the Director of Marketing, this role helps manage PPC campaigns, analyze performance, and drive lead generation across U.S.

markets. The ideal candidate is data-driven, experienced with Google Ads, Google Analytics, Salesforce, and email marketing.

Qualifications

• Bachelor's degree in Marketing or related field preferred.
• Experience with Google Ads and paid search campaigns strongly preferred.
• Proficiency with Salesforce and marketing technology preferred.
• Experience in B2B services, healthcare, or information management is a plus.

Responsibilities

• Support the management and optimization of PPC and paid digital advertising campaigns across service lines and markets.
• Monitor budgets, leads, conversions, cost per lead, ROAS, and other KPIs to identify opportunities.
• Analyze digital marketing performance and provide reporting and recommendations.
• Coordinate with external agencies and internal teams on paid media strategy and execution.
• Support conversion tracking, Google Analytics, SEO, and landing pages.
• Assist with Salesforce management, including campaign tracking and lead flow.
• Support marketing tech platforms and troubleshoot issues related to campaigns and integrations.
• Build and optimize email marketing campaigns and automated journeys via Salesforce Marketing Cloud.
• Support digital services marketing, including emails, content, webinars, landing pages, and lead-gen.
• Create digital marketing content across emails, blogs, social posts, and sales materials.
• Stay current on digital advertising, AI, automation, and marketing technologies.

Skills

PPC & paid search

Campaign optimization

Analytics & reporting

CRM platforms (Salesforce)

Email marketing

Marketing automation

Digital marketing technology

Cross-functional collaboration

Communication skills

Education

Bachelor's degree in Marketing

Tools

Google Ads

Google Analytics

Salesforce Marketing Cloud

Salesforce CRM

Email marketing platforms

Job description

VRC is seeking a Digital Marketing Specialist to support our digital marketing strategy across service lines, with a primary focus on paid digital advertising, campaign performance, and marketing technology. Working with the Director of Marketing, this role helps manage PPC campaigns, analyze performance, and drive lead generation across U.S.

markets. The ideal candidate is data-driven, experienced with Google Ads, Google Analytics, Salesforce, and email marketing.