Paid Ads Strategist

EM Search Consulting, LLC.; Chicago (IL); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Competitive pay

Group health insurance

Flexible work environment

Career development

Summer Fridays

Collaborative team environment

Job summary

A digital marketing firm in Chicago is looking for a Paid Ads Specialist to manage and optimize advertising campaigns across platforms such as Google Ads and Facebook. The ideal candidate has over 2 years of experience in paid advertising, strong communication skills, and a self-starter attitude. This role offers competitive pay and opportunities for professional development.

Qualifications

• 2+ years of paid ads experience, specifically on Google Ads and Facebook/Instagram.
• Experience managing a variety of monthly budgets.
• Google Ads certification is a plus.

Responsibilities

• Create and execute advertising campaign strategies.
• Monitor and manage paid ads budgets.
• Use analytics data to drive strategy.

Skills

Paid ads experience

Strong communication

Teamwork skills

Organizational skills

Self-starter attitude

Tools

Google Ads

Facebook Ads

Instagram Ads

Microsoft Ads

LinkedIn Ads

Google Analytics

GA4

Job description

We are a passionate group of digital marketers in the Chicagoland area founded on the principle of building a better digital marketing experience for our clients. Our ROI-focused company works with a dynamic list of clients in the Chicago area and beyond, offering tailored solutions to launch our clients to unprecedented success.

Working at our company means:

• Competitive pay with consistent bonus and raise opportunities
• Group health insurance options
• Flexible and open work environment
• Career development and growth
• Summer Fridays
• Collaborative team environment

This is a great place to grow your skills, receive hands-on training, and make a genuine impact on our clients’ businesses.

About the Role

We’re looking for a paid advertising master to join our Paid Ads team! The right candidate for this role takes pride in increasing conversion volume and maximizing budgets down to the last penny. Sound like you? Keep reading!

As a member of our Paid Ads team, you’ll work across a scope of different clients and projects, reporting to our Advertising Team Lead. It’s expected that you have a strong understanding of Google Ads to monitor and track the progress of ads on platforms such as Google Ads, Facebook, Bing, Waze, and Instagram.

Key Responsibilities

• Advertising campaign strategy creation and execution
• Paid ads budgeting and monitoring
• Use data such as analytics and conversion metrics to drive strategy
• Auditing search term reports
• Manage campaigns to meet clients’ conversion goals
• Identify opportunities to grow clients’ paid ads strategy and implement cross-channel marketing
• Analyze data to extract insights that will drive future campaigns
• Collaborate with Account Managers to tailor our clients’ paid ads strategies

Requirements

• 2+ years of paid ads experience, specifically on Google Ads, Facebook/Instagram, Microsoft Ads, and LinkedIn
• Strong communication and teamwork skills
• Highly organized and a self-starter attitude
• Experience managing a variety of monthly budgets
• Experience navigating platforms such as Google Analytics or GA4
• Experience in additional paid ads platforms is a bonus
• Google Ads certification is a plus

If you think you’re a great fit for this role, please send your resume and cover letter to [e-mail]. We’ll get back to you shortly.

Location: Northbrook, IL