Paid Account Manager (US)

Socially Powerful; New York (NY); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

14 days vacation

Birthday day off

Health, dental and vision insurance

401(k) Retirement Plan

Job summary

Socially Powerful, a global social-first marketing agency, is seeking a Paid Account Manager to lead paid media campaigns for US-based clients. You will plan, launch, manage, and optimize across Meta, TikTok, Google Ads, LinkedIn, YouTube, and more, owning reporting and budget stewardship.

Collaborating with Creative, Influencer, and Client Services teams, you’ll translate performance data into strategic recommendations, maintain six-figure monthly budgets, and contribute to cutting-edge paid

Qualifications

• 3+ years' experience managing paid media campaigns within an agency or fast-paced in-house environment.
• Hands-on expertise across Meta, TikTok, Google Ads, LinkedIn Campaign Manager, GA4, and reporting platforms such as Data Studio.
• Proven experience managing multiple client accounts and six-figure monthly advertising budgets, with ROAS, CPA, CAC, CTR, CPM, and conversion rate optimisation.
• Strong analytical, communication, and stakeholder management skills; translate data into actionable insights.
• Highly organised with excellent project management skills in a fast-paced, entrepreneurial environment.
• Experience with influencer whitelisting, creator licensing, paid amplification strategies, attribution platforms, and advanced tracking is desirable.
• Relevant platform certifications (Meta Blueprint, TikTok, or Pinterest) and experience in a social-first agency environment are advantageous.

Responsibilities

• Plan, launch, manage, and optimize paid media campaigns across Meta, TikTok, LinkedIn, YouTube, and other platforms.
• Monitor performance, budgets, audience targeting, and testing strategies; implement optimisations.
• Manage client enquiries and account requirements; deliver strategic recommendations and support relationships.
• Produce campaign reports and analyses; use data to identify opportunities and inform strategy.
• Collaborate with Creative, Influencer Marketing, and Client Services teams on integrated campaigns and ad creative.
• Contribute to testing frameworks, process improvements, and industry-trend updates.

Skills

Paid media management

Analytical thinking

Campaign optimization

Stakeholder management

Communication

Project management

Meta Blueprint

TikTok Certification

Pinterest Certification

Influencer whitelisting

GA4

Data Studio

Meta Ads Manager

TikTok Ads

Google Ads

LinkedIn Campaign Manager

YouTube Ads

Tools

GA4

Data Studio

Meta Ads Manager

TikTok Ads

Google Ads

LinkedIn Campaign Manager

YouTube Ads

Job description

Introduction
Socially Powerful is a global social-first marketing agency specializing in influencer marketing, paid social, social commerce, and creative strategy. We help some of the world's leading brands connect with audiences through innovative, data-driven campaigns that deliver measurable business results.
Our team is made up of ambitious, collaborative, and creative individuals who are passionate about social media, digital marketing, and driving performance for clients. As we continue to grow across the US market, we're looking for a Paid Account Manager to join our Paid Media team.
About the role
As a Paid Account Manager, you will be responsible for managing and optimizing paid media campaigns across key social and digital platforms, while serving as a trusted partner to our US based clients. You\'ll own campaign execution from strategy through reporting, ensuring budgets are managed effectively and performance objectives are consistently achieved.
This role requires a blend of analytical thinking, campaign management expertise, and hands-on platform knowledge. You\'ll work closely with our creative, influencer, and account teams to deliver integrated campaigns that drive meaningful results.

Required Skills & Experience

• 3+ years\' experience managing paid media campaigns within an agency or fast-paced in-house environment, with hands-on expertise across Meta, TikTok, Google Ads, LinkedIn Campaign Manager, GA4, and reporting platforms such as Data Studio.
• Proven experience managing multiple client accounts and six-figure monthly advertising budgets, with a strong understanding of key performance metrics including ROAS, CPA, CAC, CTR, CPM, and conversion rate optimisation.
• Strong analytical, communication, and stakeholder management skills, with the ability to translate performance data into actionable insights and strategic recommendations.
• Highly organised with excellent project management skills and the ability to thrive in a fast-paced, entrepreneurial environment.
• Experience with influencer whitelisting, creator licensing, paid amplification strategies, attribution platforms, and advanced tracking solutions is desirable.
• Relevant platform certifications ( Meta Blueprint, TikTok, or Pinterest) and experience within a social-first agency environment are advantageous.

Key Responsibilities

• Plan, launch, manage, and optimize paid media campaigns across Meta, TikTok, LinkedIn, YouTube, and other relevant platforms, ensuring strong performance against client objectives and KPIs.
• Monitor campaign performance, budgets, audience targeting, and testing strategies, implementing optimizations to improve overall campaign effectiveness.
• Manage client enquiries and account requirements, coordinating with internal stakeholders to deliver strategic recommendations and support long-term relationship objectives.
• Produce campaign reports and performance analyses, using data and insights to identify opportunities, inform strategy, and ensure tracking accuracy.
• Collaborate with Creative, Influencer Marketing, and Client Services teams to develop integrated campaigns and high-performing ad creative.
• Contribute to testing frameworks, process improvements, and best practices while staying up to date with industry trends, platform updates, and emerging advertising opportunities.
• 14 days paid vacation, plus an additional day for your birthday
• Health, dental and vision insurance
• 401(k) Retirement Plan

Location:

This role is open to candidates based anywhere in the United States. Applicants must be available to work EST hours. For candidates located in New York, this is a hybrid position requiring three days per week in our New York office.