Packaging Product Manager: Growth, Strategy & Vision

Barry-Wehmiller Companies Inc.; Reedley (CA); On-site; USD 100,000 - 140,000; Full time

Job summary

BW Packaging in Reedley, CA is seeking a Product Manager to own product strategy, roadmap, and lifecycle, coordinating cross-functional teams to deliver growth and value. The role emphasizes VOC, pricing, and profitability while aligning engineering, sales, marketing, and finance to drive measurable outcomes.

The ideal candidate will combine market understanding with strategic leadership to balance customer value and business objectives, enabling sustainable growth for the product line.

Qualifications

• Experience in product management and lifecycle ownership.
• Ability to translate customer insights into product roadmap decisions.
• Strong collaboration across engineering, operations, sales, and marketing.

Responsibilities

• Monitor market trends, VOC, and competitive activity to inform product strategy.
• Define and manage product vision, roadmap, and lifecycle with cross-functional teams.
• Own product line profitability, pricing, and investment prioritization.
• Partner with Sales, Marketing, and Finance to shape pricing, campaigns, and value propositions.
• Drive continuous improvement and innovation aligned with customer needs.

Skills

Market analysis

Cross-functional leadership

Product strategy

Voice of Customer

P&L management

Tools

ROI analysis

Pricing strategies

Job description

BW Packaging in Reedley, CA is seeking a Product Manager to own product strategy, roadmap, and lifecycle, coordinating cross-functional teams to deliver growth and value. The role emphasizes VOC, pricing, and profitability while aligning engineering, sales, marketing, and finance to drive measurable outcomes.

The ideal candidate will combine market understanding with strategic leadership to balance customer value and business objectives, enabling sustainable growth for the product line.