Ownership-Driven Digital Marketing Manager (MA)

Egreenservices; Springfield (MA); On-site; USD 91,000 - 130,000; Full time

Job summary

Industrial Plus in Springfield, MA is seeking a Digital Marketing Manager to own strategy and execution for multiple verticals. You will convert webinar attendees into demos within 48 hours, and actively prospect to fill the contract pipeline, treating each account as a priority.

The role emphasizes owning the value proposition, learning market dynamics, and driving growth with a hands-on, mentorship-supported team.

Qualifications

• Excellent communication and ability to disagree professionally.
• Strong curiosity about why Industrial Plus customers behave as they do.
• Growth mindset with openness to feedback and change.
• Familiarity with Industrial Plus-scale workflows or willingness to learn.

Responsibilities

• Decode why MA buyers say yes and double down on it.
• Sharpen the Digital Marketing Manager value prop for each vertical touched.
• Convert webinar attendees into sales demos within 48 hours.
• Prospect via cold calls, emails, and social selling to fill the contract pipeline.
• Manage the account as if it were the only one that matters.
• Brief the team on what's working in the market this week.
• Turn churned logos into win-back targets with a plan.

Skills

Communicator

Growth mindset

Customer curiosity

Workflow familiarity

Tools

Figma

Job description

Industrial Plus in Springfield, MA is seeking a Digital Marketing Manager to own strategy and execution for multiple verticals. You will convert webinar attendees into demos within 48 hours, and actively prospect to fill the contract pipeline, treating each account as a priority.

The role emphasizes owning the value proposition, learning market dynamics, and driving growth with a hands-on, mentorship-supported team.