Owned Media Campaign Specialist

Foot Locker, Inc.; New York (NY); On-site; USD 67,000 - 70,000; Full time

Benefits offered by this job

Employee Discount

Paid Time Off

Medical Coverage

401(k) Plan

Job summary

Foot Locker, Inc. is seeking an Associate, Owned Media to build, QA, deploy, and optimize personalized batch campaigns across email, SMS, and app push. You’ll configure audience logic, assemble content modules, and pressure‑test every element before it reaches customers.

This role focuses on media optimization within a CDP-enabled environment, driving relevance and sequencing to maximize engagement and long‑term value for Foot Locker brands worldwide.

Qualifications

• 2–3 years in CRM, lifecycle, email, SMS/push marketing or related digital marketing role.
• Hands-on build, QA, and deployment of campaigns at volume across owned media channels.
• Familiarity with email/SMS/push platforms, CRM tools, CDPs, and campaign management systems.
• Understanding owned media KPIs: delivery, open/click, conversion, revenue, engagement.

Responsibilities

• Build, QA, schedule, deploy batch campaigns across email, SMS, and app push.
• Translate briefs, calendars, audience requirements, and creative assets into batch deliverables.
• Assemble templates, modules, and content blocks with deliberate placement and sequencing.
• Coordinate execution across campaigns and customer segments with timelines and approvals.
• Partner with CRM, analytics, and platform teams to optimize performance.

Skills

CRM marketing

Campaign operations

A/B testing

Audience segmentation

AI/content decisioning

Analytical mindset

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business

Tools

Campaign management systems

CRM tools

CDP platforms

AI content decisioning tools

Job description

Foot Locker, Inc. is seeking an Associate, Owned Media to build, QA, deploy, and optimize personalized batch campaigns across email, SMS, and app push. You’ll configure audience logic, assemble content modules, and pressure‑test every element before it reaches customers.

This role focuses on media optimization within a CDP-enabled environment, driving relevance and sequencing to maximize engagement and long‑term value for Foot Locker brands worldwide.