Retail Media Campaign Lead

Optomi; Rosemont (IL); Remote; USD 90,000 - 140,000; Full time

Job summary

Optomi is seeking an RMN Lead Analyst to own end-to-end campaign delivery across Media Network formats from intake to launch, QA, pacing, optimization, and reporting. You will monitor health, troubleshoot issues, and coordinate assets with vendors.

You will analyze performance data, build attribution, and translate insights into revenue growth while maintaining customer experience. This fully remote role collaborates with Product, BI, and Finance.

Qualifications

• 4 years’ experience in advertisement operations, retail media, or marketing analytics.
• Hands-on execution and optimization of paid media campaigns.
• Experience pulling and interpreting campaign performance data and attribution metrics.
• Strong knowledge of core media metrics (CTR, CPC, ROAS, conversion rate).
• Ability to manage multiple workstreams in a fast-paced environment.

Responsibilities

• Own end-to-end campaign delivery across Media Network formats from intake through launch, QA, pacing, optimization, and reporting.
• Monitor campaign health and proactively resolve issues.
• Coordinate creative assets and campaign setup across internal systems and vendor platforms.
• Track and analyze program forecasts, revenue and growth.
• Build closed-loop attribution with Product and BI teams.
• Pull and reconcile performance data across platforms and analytics environments.
• Deliver supplier-ready dashboards and reporting.
• Interpret attribution results and translate into actionable insights.
• Establish SOPs and QA checklists to enable scale.
• Design and support test-and-learn frameworks.
• Conduct competitive and industry research to inform evolution.

Skills

Advertising operations

Performance marketing

Analytics

Campaign optimization

Cross-functional collaboration

Education

Bachelor’s Degree in Business, Analytics, Marketing, Operations, or related field

Tools

Excel

DSPs

Retail media platforms

Job description

The RMN Lead is responsible for creating a foundational system in launching, operating, and scaling new digital media advertising. This role owns the day-to-day execution, measurement, and operational integrity of onsite media programs while helping shape how offerings evolve over time. The Lead Analyst partners closely with Product Management, Category Management, IT, external vendors, and advertisers to ensure campaigns launch correctly, performance is measured, and insights translate into repeatable revenue growth without compromising customer experience.

Responsibilities

• Own end-to-end campaign delivery across Media Network formats from intake through launch, QA, pacing, optimization, and reporting.
• Monitor campaign health, proactively flagging and resolving issues.
• Coordinate creative assets, taxonomy alignment, and campaign setup across internal systems and vendor platforms.
• Track and analyze program forecasts, revenue and growth.
• Build and maintain closed-loop, SKU-level attribution in partnership with Product and BI teams.
• Pull, analyze, and reconcile performance data across media platforms, internal tools, and analytics environments.
• Deliver supplier-ready dashboards and performance reporting.
• Interpret performance drivers, attribution results, and incrementality signals, translating them into clear insights and recommendations.
• Establish SOPs, QA checklists, and operational playbooks that enable scale and reduce manual effort.
• Design and support test-and-learn frameworks including [missing details]
• Conduct competitive and industry research to inform offering evolution and operational best practices
• Act as project management and governance lead for Media Network project plans, meetings, and report-outs
• Partner with product management, product owners, software vendors, and advertisers to document requirements, track dependencies, and support roadmap sequencing
• Serve as day-to-day operational partner to Product Management, Category Management, and Finance
• Provide continuity, coverage, and operational stability during peak demand periods
• Surface insights and operational learnings to inform pricing, inventory strategy, and future media offerings
• Build and maintain relationships with leadership, Product Management, Analytics, Category Management, Digital Merchandising, Finance, Legal, and IT
• Build and maintain relationships with media network technology vendors, measurement partners, and advertisers.

WORK ENVIRONMENT

• Remote: This role is fully remote, and the associate is expected to perform assigned responsibilities from a home-based environment.

Minimum Qualifications

• 4 years’ experience in advertisement operations, retail media, performance marketing, marketing analytics, or ecommerce analytics.
• Experience in hands-on executions and optimization of paid media or retail media campaigns.
• Experience pulling, analyzing, and interpreting campaign performance data and attribution metrics.
• Familiarity with core media metrics such as CTR, CPC, conversion rate, ROAS, and incremental lift concepts.
• Ability to manage multiple workstreams in a fast-paced, evolving environment.
• Strong written and verbal communication skills with ability to simplify complex insights for non-technical stakeholders.
• Strong analytical skills with advanced proficiency in Excel.
• Up to 10% travel.

EDUCATION

• Bachelor’s Degree in Business, Analytics, Marketing, Operations, or related field, OR equivalent work experience.

Preferred Qualifications

• Experience supporting retail media platforms, paid performance marketing, or marketplace advertising environments.
• Experience working cross-functionally in large, matrixed organizations.
• Exposure to vendor platforms such as retail media ad servers, DSPs, or marketplace automation tools.
• Familiarity with search, merchandising systems, PIM data, or availability logic.