Lifecycle Marketing Coordinator: Personalization & Campaigns

SNIPES; Bensalem Township (Bucks County); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Generous Employee Discount

Paid Holidays

Summer Hours

PTO (Paid Time Off)

Bonus Plan

Affordable Health Insurance

Retirement Contributions

Job summary

SNIPES, a leading sneaker and streetwear retailer, seeks a Lifecycle Marketing Coordinator to drive personalized, high-impact communications across email, SMS, push, and in-app experiences. You will work with the Lifecycle Marketing Manager to enhance engagement and retention while ensuring a cohesive brand experience.

The role requires 1–3 years in digital marketing or CRM, strong attention to detail, and the ability to manage multiple projects autonomously.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field, or equivalent experience.
• 1–3 years of experience in digital marketing, CRM, or e-commerce.
• Proficiency in email marketing platforms, push and SMS tools, and CMS or app content systems.
• Strong attention to detail and ability to manage multiple projects autonomously.
• Basic HTML knowledge preferred; GA4 experience appreciated.

Responsibilities

• Assist the Lifecycle Marketing Manager in building, scheduling, and deploying customer-facing communications across email, SMS, push notifications, and in-app content.
• Create and publish in-app stories, optimize app homepages for consistency with the website, and perform QA checks.
• Customize creative and product assortments for targeted segments by leveraging customer data.
• Review all outbound communications for accuracy in content, links, design, and functionality.
• Deliver weekly reports on app performance, campaign results, and personalization KPIs; track segmentation metrics.
• Provide actionable recommendations based on engagement data, A/B testing, segmentation analysis, and click map performance.

Skills

Digital marketing experience

CRM experience

E-commerce experience

Attention to detail

Project management

Education

Bachelor’s degree in Marketing or related field

Tools

GA4

Email marketing platforms

Push & SMS tools

CMS / app content systems

Basic HTML knowledge

Job description

SNIPES, a leading sneaker and streetwear retailer, seeks a Lifecycle Marketing Coordinator to drive personalized, high-impact communications across email, SMS, push, and in-app experiences. You will work with the Lifecycle Marketing Manager to enhance engagement and retention while ensuring a cohesive brand experience.

The role requires 1–3 years in digital marketing or CRM, strong attention to detail, and the ability to manage multiple projects autonomously.