North America Mobile Publishing Director - Growth & UA

Thomas Talent Network, LLC; New Orleans (LA); Remote; USD 180,000 - 250,000; Full time

Job summary

GALA Sports seeks a senior mobile-game marketing leader to own North America UA strategy across paid social, networks, and Apple Search Ads. You will collaborate with creative, GTM planning, and agency/partner ecosystems to drive ROAS and CPI targets.

You will work with cross-border teams in China and NA markets, scaling budgets across multiple titles and providing market insights for product roadmaps.

Qualifications

• 5-10 years of mobile-game marketing with hands-on UA management and publishing strategy.
• Experience in sports/IP or mid-to-hardcore mobile games preferred.
• Ability to scale UA across multiple products.
• Deep familiarity with the North America mobile-game market and UA landscape.
• Experience managing large UA budgets across multiple channels.
• Collaborate with China-based R&D and marketing teams.

Responsibilities

• Formulate and execute user-acquisition strategies for North America across paid social, ad networks, DSP, Apple Search Ads, and emerging channels.
• Define and manage media mix, budget allocation, and ROAS/CPI targets across multiple products.
• Collaborate with internal creative team to lead creative strategy: briefs, testing, and UA asset iteration.
• Develop and execute GTM plans for new launches, updates, seasonal events, and live ops.
• Establish and maintain partnerships with UA agencies, KOL/influencer partners, and platform partners (Meta, Google, Apple).
• Work with China-based teams to align global strategy and share NA market insights.

Skills

Mobile-game marketing

UA management

Publishing strategy

Cross-cultural

Budget management

NA market knowledge

Remote independence

Education

Bachelor's degree

Tools

Meta

Google

Apple

Job description

GALA Sports seeks a senior mobile-game marketing leader to own North America UA strategy across paid social, networks, and Apple Search Ads. You will collaborate with creative, GTM planning, and agency/partner ecosystems to drive ROAS and CPI targets.

You will work with cross-border teams in China and NA markets, scaling budgets across multiple titles and providing market insights for product roadmaps.