Director, Performance Marketing

Scopely; United States; On-site; USD 120,000 - 160,000; Full time

Job summary

Scopely is seeking a Director of Performance Marketing to join our team in Shanghai. This role focuses on driving user acquisition strategies for an unannounced mobile ARPG based on a major IP. As a leader in performance marketing, you will manage a global strategy and collaborate cross-functionally to ensure success.

The ideal candidate has over 8 years of experience in performance marketing, deep insights into the gaming market, and strong leadership skills. Fluency in English and Mandarin is required.

Qualifications

• 8+ years of performance marketing/user acquisition experience, ideally in mobile gaming or consumer apps.
• 4+ years of people management experience.
• Proven success in managing and scaling multi-million dollar acquisition budgets.

Responsibilities

• Lead global go-to-market Performance Marketing strategy for a new title.
• Define and execute user acquisition strategies.
• Manage and optimize multi-million dollar marketing budgets.

Skills

Fluent in English and Mandarin

Deep understanding of Asian and Global gaming markets

Performance marketing / user acquisition experience

Leadership skills

Experience with major platforms (Meta, Google, TikTok)

Analytical mindset

Job description

Scopely is looking for a highly motivated Director of Performance Marketing to join our Performance Marketing team in Shanghai to support a new, unannounced mobile ARPG based on a major IP!

At Scopely, we care deeply about what we do and aim to inspire play every day—whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers developing, publishing, and innovating within the mobile games industry, connecting millions of people worldwide daily.

The Performance Marketing team is focused on driving player growth and efficiency across a diverse set of digital marketing channels. With teams across the US and Europe, we operate in a fast-evolving mobile advertising ecosystem. In this role, you will play a critical part in launching and scaling our next major title, shaping the future of user acquisition at Scopely.

What You’ll Do

You will lead performance marketing efforts for a new, unannounced ARPG title based on a major IP, driving global user growth and building scalable acquisition strategies from pre-launch through live operations. You will also build and operate Scopely’s first UA pod in China. This role partners closely with Product, Finance, Analytics, Growth Marketing, Creative, and Data Engineering, and sits within Scopely’s Performance Marketing organization.

• Own and lead global go-to-market Performance Marketing strategy and execution for the new title, from pre-launch testing through global scale
• Define and execute user acquisition strategies, methodologies, and processes to achieve aggressive growth and efficiency targets
• Partner with Product, Strategic Marketing, and Growth teams to align UA strategy with game positioning, audience targeting, and lifecycle marketing
• Build and scale high-performing acquisition programs across key channels (Meta, Google, TikTok, DSPs, ad networks, and emerging platforms)
  Establish and optimize full-funnel measurement frameworks, including KPI definition, attribution strategy, incrementality testing, and LTV modeling
• Drive deep analytical insights into campaign performance, working with Analytics and Data Science to improve forecasting and decision‑making
• Lead, mentor, and grow a high-performing team of performance marketers, fostering a culture of accountability, innovation, and continuous improvement
• Collaborate cross-functionally to enhance creative strategy, marketing tech stack, automation, and fraud prevention systems
• Champion a culture of experimentation—testing new channels, formats, and bidding strategies to unlock incremental growth opportunities
  Manage and optimize multi-million dollar marketing budgets with a focus on ROI and long-term player value

What We’re Looking For

• Fluent in English and Mandarin
• Preferred experience working with Western game publishers
• Deep understanding of the Asian and Global gaming markets
• 8+ years of performance marketing / user acquisition experience, ideally within mobile gaming or consumer apps
• 4+ years of people management experience, with a track record of building and leading high-performing teams
• Experience working with Chinese gaming studios.
• Proven success in managing and scaling multi-million dollar acquisition budgets across multiple channels
• Strong experience with major platforms (Meta, Google, TikTok, programmatic networks, etc.)
• Demonstrated expertise in go-to-market strategy, launch planning, and scaling new products
• Deep analytical mindset with experience in attribution, incrementality testing, LTV modeling, and performance forecasting
• Track record of driving significant growth through improvements in automation, marketing tech, or data infrastructure
• Experience working with global, cross‑functional teams across multiple time zones
• Strong leadership, communication, and stakeholder management skills
• Bonus: Experience in Midcore, RPG, Strategy 4x mobile games

Please submit your resume in English for the application.

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Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/emotion, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.