Outside Sales Representative - IDGS

Halma p.l.c

Pittsburgh (Allegheny County)

On-site

USD 70,000 - 110,000

Full time

14 days+

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Job summary

BEA in the United States is seeking an Outside Sales Representative – Industrial Doors and Gates Sensors (IDGS) to drive revenue growth focusing on automatic doors, safety sensors, and activation solutions. Regular travel (50–65%) supports customer engagement, training, and industry events.

You will manage a defined portfolio, grow relationships with OEMs and distributors, and collaborate with Product and Marketing to align go‑to‑market strategies and expand product adoption.

Qualifications

  • 5+ years of progressive experience in B2B sales with revenue targets.
  • Experience managing existing accounts and developing new opportunities.
  • Cross‑functional experience in a matrixed environment.
  • Ability to analyze sales performance using Excel/BI tools.
  • Ability to translate technical specs into customer solutions.
  • Proficiency with CRM and Microsoft Office suite (Excel, Outlook, Teams).

Responsibilities

  • Align sales activities with IDGS segment strategy and growth goals.
  • Monitor market activity and identify opportunities to strengthen presence.
  • Build and maintain relationships with OEMs, distributors, integrators, and end users.
  • Manage and grow accounts while identifying new opportunities for specification.
  • Own the full sales cycle from prospecting to closing, with travel 50–65%.

Skills

B2B sales
CRM proficiency
Excel / BI tools
Relationship building
Negotiation

Education

Bachelor’s degree in Business Administration, Marketing, Sales, or related field

Tools

CRM systems
Microsoft Office
Excel
Outlook
Teams / Zoom

Job description

Join BEA: a global team where innovation, safety and people come first.

Founded in 1965 in Liège, Belgium, BEA is a global leader in sensing solutions for automatic doors. With offices in the US, Japan, and China, we’ve grown beyond pedestrian access into safety, security, and industrial markets - designing innovative solutions for the future of mobility.

Job Type: Regular / Permanent

Role Type: Full time

Job Description

The Outside Sales Representative – Industrial Doors and Gates Sensors (IDGS) is responsible for driving revenue growth within the pedestrian segment across an assigned territory or set of accounts, with a focus on automatic doors, safety sensors, and activation solutions. Reporting to the IDGS Segment Manager, this role supports execution of segment strategy by developing strong customer relationships, expanding product specification, and increasing adoption within the existing market.

The position includes responsibility for managing and growing a defined portfolio of customers while maintaining a healthy pipeline of new opportunities. The Outside Sales Representative is accountable for achieving revenue targets and strengthening BEA’s position within the pedestrian market. The role requires regular travel (approximately 50–65%) to support customer engagement, training, and industry events. Close collaboration with internal teams ensures alignment on customer needs, product positioning, and consistent execution of go‑to‑market strategies.

Key Responsibilities
  • Align sales activities with IDGS segment strategy by understanding customer needs, specification drivers, and product positioning to support targeted growth
  • Monitor market activity, including customer trends and competitive positioning, to identify opportunities and strengthen market presence
  • Build and maintain strong relationships with OEMs, distributors, integrators, and key end users, acting as a trusted advisor
  • Manage and grow existing accounts while identifying new opportunities to expand specification and product adoption
  • Own and manage the full sales cycle, including prospecting, qualification, solution presentation, negotiation, and closing
Cross-Functional Collaboration
  • Provide customer and market feedback to Segment Management, Product, and Marketing teams to influence product direction and go‑to‑market strategy
  • Support product lifecycle activities, including new product launches, updates, and transitions to ensure alignment with customer needs
  • Travel approximately 50–65% to support customer engagement, relationship development, and business growth
  • Conduct regular in‑person customer meetings, training sessions, and business reviews to strengthen partnerships and drive product adoption
  • Represent BEA at trade shows and industry events to build brand awareness and expand relationships within the pedestrian market
Administrative & Reporting Responsibilities
  • Maintain accurate CRM records, including pipeline management, forecasting, and activity tracking
  • Document customer interactions, including key insights and follow‑up actions, to support planning and visibility
  • Manage travel and expense reporting in alignment with company policies
Professional Development
  • Maintain strong product and application knowledge through ongoing training and technical development
  • Strengthen consultative and specification selling skills to support long‑term customer growth and retention
Requirements
Degree(s) or certification(s):

Bachelor’s degree in Business Administration, Marketing, Sales, or a related field required

Re-certification requirements:

N/A

Professional experience required (min.):
  • 5+ years of progressive experience in B2B sales, with a proven track record of meeting or exceeding revenue targets
  • Experience managing both existing accounts and developing new business opportunities
  • Demonstrated ability to work effectively in a cross‑functional, matrixed environment
  • Ability to analyze sales performance and market trends using Excel, BI tools, or analytics dashboards
  • Ability to understand technical product specifications and translate complex concepts into clear, customer‑facing solutions
  • Proficiency in CRM systems and Microsoft Office (Excel, Outlook, Teams); experience with virtual collaboration tools (Zoom)

French: N/A

Interpersonal and Communication Skills
  • Strong verbal and written communication skills, with the ability to effectively engage customers and cross‑functional teams
  • Relationship‑building skills with a customer‑focused mindset and consultative selling approach
  • Strong problem‑solving and conflict resolution skills, with the ability to manage escalations professionally
Enjoy a Positive Workplace

Thrive in a dynamic environment with welcoming, friendly vibes.

Grow in a Multicultural World

BEA unites 13+ nationalities across 3 continents.

Value Work-Life Balance
  • We trust our people, support balance, and offer benefits like paid parental leave.
What's it like to work for BEA

BEA employs more than 700 people in 3 continents (USA, Europe and Asia)

BEA People

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