Outside Sales Engineer - Wisconsin

Alliance Technical Sales, Inc. - Process Control Solutions & Instrumentation; Wisconsin; On-site; USD 80,000 - 130,000; Full time

Job summary

Alliance Technical Sales, a subsidiary of Vertex Group, seeks a confident sales professional to manage an exclusive Wisconsin territory, develop new business, and strengthen relationships with customers and principal partners. This remote role requires travel to client sites and a strong technical aptitude for instrumentation products.

The Outside Sales Engineer will represent diverse product lines, collaborate with leadership on strategic plans, and drive growth in industrial markets, including

Qualifications

• Outside sales experience in industrial B2B is preferred.
• Proven ability to meet or exceed sales targets.
• Strong technical aptitude to present and troubleshoot complex products.

Responsibilities

• Identify and pursue new business opportunities within assigned territory.
• Conduct in-person sales calls, presentations, and product demonstrations.
• Develop and maintain strong customer and principal relationships to drive loyalty and repeat business.
• Work with leadership to execute strategic sales plans to grow market share.
• Meet or exceed established sales targets and performance metrics.

Skills

Outside sales

CRM experience

Negotiation

Presentation

Communication skills

Education

Bachelor’s degree in engineering or related field

High school diploma or equivalent

Tools

Salesforce

HubSpot

Zoho

Microsoft Office

Job description

Alliance Technical Sales, a subsidiary company of Vertex Group is looking for a confident, relationship-driven professional who thrives on building connections, influencing others, and creating new opportunities. The ideal candidate is a self-starter with a competitive spirit, strong communication skills, and the ability to earn trust quickly. They enjoy working in a fast-paced, ever-changing environment, take initiative without waiting for direction, and are motivated by achieving results, earning recognition, and making a meaningful impact. If you love meeting new people, solving customer challenges, and turning conversations into long-term partnerships, you'll fit right in.

Why You'll Love Working Here:

At Alliance Technical Sales you'll have the freedom to build your own business while being backed by a team that genuinely wants to see you succeed. We believe the best salespeople thrive when they're trusted, empowered, and given the opportunity to create lasting customer relationships. You'll represent industry-leading manufacturers, work alongside experienced technical experts, and enjoy uncapped earning potential that rewards your effort and results. As part of the growing Vertex Group family, you'll also have access to ongoing professional development, career advancement opportunities, and a collaborative culture where your contributions are recognized and celebrated.

Position Overview

Our Wisconsin Sales Engineer will beresponsible for managing an exclusive sales territory, developing new business opportunities, and strengthening relationships with customers and principal partners. The Sales Engineer will represent a diverse portfolio of industrial instrumentation, process measurement, data acquisition and test products. Success in this role requires strong technical aptitude, excellent relationship-building skills, and a proven ability to deliver results in industrial B2B environments. This is a customer-facing position with frequent travel in the assigned territory.

The headquarters of Alliance Technical Sales is in the Chicago suburbs, but this is a remote role with the ideal candidate located in Wisconsin in order to best support the territory.

Key Responsibilities

Sales & Business Development

• Identify and pursue new business opportunities within assigned territory.
• Conduct in-person sales calls, presentations, and product demonstrations.
• Develop and maintain strong customer and principal relationships to drive loyalty and repeat business.
• Work with leadership to execute strategic sales plans to grow market share.
• Meet or exceed established sales targets and performance metrics.
• Provide pre- and post-sales technical support for customers and internal team members.

Territory & Account Management

• Manage an assigned territory with regular travel to client sites.
• Develop and maintain a pipeline of active opportunities using CRM tools.
• Plan and execute weekly schedules for prospecting, follow-ups, and account growth.
• Collaborate with principal partners and internal teams to ensure customer satisfaction.

Market & Product Knowledge

• Maintain in-depth knowledge of product lines, applications, pricing, and promotions.
• Stay current on industry trends, market conditions, and competitive activity.
• Provide market feedback to improve product offerings and sales strategies.
• Represent the company at trade shows, conferences, and industry events.

Reporting & Administration

• Document all sales activities, contacts, and opportunities in the CRM system.
• Prepare regular sales reports and territory updates for management.
• Attend sales meetings, product training, and professional development sessions.
• Ensure compliance with company policies and uphold the highest standards of professionalism.

Ongoing Development

• Take initiative for continuous learning through training, mentorship, and feedback.
• Stay current on new technologies and applications relevant to assigned industries.

The Outside Sales Engineer will focus on key process and industrial markets, including:

• Chemical
• Power Generation
• Military & Defense
• Water & Wastewater
• Paper, Printing, & Textile
• Food & Beverage

Requirements

Requirements Education & Experience

• High school diploma or equivalent required; Bachelor's degree in engineering or related field preferred.
• 2–5 years of outside sales experience, preferably industrial B2B.
• Proven track record of achieving or exceeding sales targets.
• Experience selling process measurement instrumentation (flow, level, pressure, temperature), liquid and gas analytics, and/or data acquisition equipment highly desired.
• Strong technical aptitude with ability to understand, present, and troubleshoot complex products or systems.
• Excellent interpersonal and communication skills, both verbal and written.
• Ability to build rapport quickly and foster long-term customer relationships.
• Strong presentation, negotiation, and closing skills.
• Self-motivated, results-driven, and highly organized.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• CRM software experience (Salesforce, HubSpot, Zoho, or equivalent).

Other Requirements

• Valid driver's license and reliable transportation.
• Willingness to travel frequently within assigned territory (up to 25% overnight travel).
• Ability to lift up to 40 lbs as needed for product demos.
• Flexible work hours to accommodate client schedules.