Outreach Coordinator

Westminster-Canterbury-On-Chesapeake-Bay; Virginia Beach (VA); On-site; USD 55,000 - 85,000; Full time

Job summary

Westminster Canterbury at Home in Virginia Beach is seeking an Outreach Coordinator to plan and implement marketing and sales activities for Home Health and Hospice programs. You will develop referral sources, coordinate service delivery, and promote the Westminster Canterbury at Home philosophy while upholding our values of respect, passion, and professionalism.

In this role you will manage referral pipelines, provide program information to partners, coordinate inquiries and admissions, and

Qualifications

• Bachelor’s degree in a related field or active Virginia RN or LPN license.
• Minimum of 1 year experience in Home Health or Hospice.
• Minimum of 1 year experience in marketing or outreach.
• Valid Virginia Driver's License and Proof of Insurance.
• Motor Vehicle Driving Record satisfactory to Westminster-Canterbury and its insurance providers.

Responsibilities

• Build and maintain strong relationships with key referral sources to generate Home Health and Hospice referrals.
• Develop new referral pipelines and follow up with discharged clients to determine renewal needs.
• Provide referral partners with up-to-date information on programs, services, and admission criteria.
• Coordinate referrals and intakes, including pre-admission reviews and physician orders as needed.
• Achieve individual sales and volume goals for Home Health and Hospice.
• Identify needs within the senior community and coordinate educational outreach and program offerings.
• Collaborate with the Outreach Director to develop the annual Marketing Plan and conduct market analyses.
• Represent Westminster-Canterbury at Home at community events and outreach activities.
• Maintain knowledge of funding sources, regulations, and industry standards.
• Support departmental planning and communication for alignment across programs.
• Perform other duties as assigned.

Skills

Communication skills

Relationship building

Senior care passion

Self-motivation

Customer service

Education

Bachelor's degree / Nursing license

Job description

Location: Westminster Canterbury At Home, 3181 Shore Drive, Virginia Beach, VA

Reports to: Outreach Director

Schedule: Full-Time;Monday-Friday 8:30a-5:00p

About Us

Founded in 1982, Westminster-Canterbury on Chesapeake Bay is a not-for-profit, faith-based Life Plan Community. Located along the southern shore of Chesapeake Bay, our scenic, resort-style campus is home to a vibrant community of residents and staff who share a passion for service, joy, and well-being.

Our mission? Enriching lives through the power of purpose, belonging, and wellness.

We live our values every day:

• Respect for every person
• Passion for what we do
• Professionalism in all we do

Westminster Canterbury at Home (WCAH) is a trusted and well-respected home health and hospice agency in the Tidewater Region. We proudly serve Virginia Beach, Chesapeake, Norfolk, and Portsmouth, offering quality services to help people remain confidently and comfortably in their own homes

As a subsidiary of Westminster-Canterbury on Chesapeake Bay, Virginia Beach's premier beachfront continuing care retirement community, Westminster Canterbury At Home has a particular appreciation for the difference that location can make in the retirement experience. What it really comes down to is where an individual feels most comfortable. For some, that place is home—and we're more than happy to meet you there.

The Outreach Coordinator is responsible for planning and implementing marketing and sales activities for Westminster Canterbury at Home programs. Major functions include developing and maintaining referral sources, service coordination, promoting and communicating the image and philosophy of Westminster Canterbury at Home, sales support to programs, and referral of clients to appropriate and desired services. Always model our core values of respect, passion, and professionalism, and hold others accountable for doing the same.

What You’ll Do In This Role:

• Build and maintain strong relationships with key referral sources to generate new Home Health and Hospice referrals.
• Develop new referralpipelines and follows up with discharged clients to determine their need to re-establish services.
• Provide referral partners with up-to-date information on programs, services, and admission criteria.
• Coordinate referrals and intakes, including pre-admission reviews and obtaining physician orders when needed.
• Achieve individual sales and volume goals for both Home Health and Hospice, aligned with market strategy.
• Identify needs within the senior community and coordinate educational outreach and program offerings.
• Collaborate with the Outreach Director to develop the annual Marketing Plan and participate in ongoing competitive analysis, referral tracking, and market evaluation.
• Represent Westminster-Canterbury at Home at community events, professional meetings, and outreach activities.
• Maintain current knowledge of funding sources, regulations, and industry standards for Home Health and Hospice.
• Support departmental planning and communication to ensure alignment across programs.
• Perform other job duties as assigned.

Core Competencies

• Excellent communication and customer service skills.
• Ability to develop and maintain strong, long-term partnerships with referral sources, clients, and community partners.
• Passion for serving seniors and supporting their care needs.
• Self-motivated, confident, and able to work independently.

Physical Requirements

• Ability to sit for extended periods while operating a vehicle.
• Ability to walk for extended periods
• Ability to climb and descend stairs multiple times throughout the workday.

The Experience You’ll Bring

Required

• Bachelor’s degree in a related field or active, Virginia RN or LPN license.
• Minimum of 1 year experience in a Home Health or Hospice environment.
• Minimum of 1 year experience in marketing or outreach.
• Valid Virginia Driver's License and Proof of Insurance.
• Motor Vehicle Driving Record satisfactory to Westminster-Canterbury and its insurance providers.

Preferred

• Experience in marketing activities specifically in the home health environment.
• 2+ years of