Strategic Outreach & Referral Coordinator

Westminster-Canterbury on Chesapeake Bay & Senior Options, LLC; Virginia Beach (VA); On-site; USD 56,000 - 67,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance (Day

Life & Disability Insurance

Retirement Plan with Employer Matching

PTO & Holidays

Tuition Assistance

Employee Assistance Program

Team Member Discounts

Leadership Development Opportunities

Job summary

Westminster Canterbury at Home is seeking an Outreach Coordinator in Virginia Beach to plan and execute marketing and sales activities for home health and hospice programs. You will develop referral sources, coordinate referrals, and promote the organization’s mission and services in the community.

The role requires a bachelor’s degree (or VA RN/LPN) with at least 1 year in home health or hospice and 1 year in marketing/outreach, plus a valid VA driver’s license.

Qualifications

• Bachelor’s degree in a related field.
• Active Virginia RN or LPN license.
• Minimum 1 year experience in Home Health or Hospice.
• Minimum 1 year experience in marketing or outreach.
• Valid Virginia Driver's License and Proof of Insurance.
• Motor Vehicle Driving Record satisfactory to Westminster-Canterbury and its insurance providers.
• Flu Vaccinated.

Responsibilities

• Build and maintain relationships with key referral sources to generate Home Health and Hospice referrals.
• Develop new referral pipelines and re-engage discharged clients.
• Provide referral partners with up-to-date information on programs and admission criteria.
• Coordinate referrals and intakes, including pre-admission reviews and physician orders.
• Achieve individual sales and volume goals for Home Health and Hospice.
• Identify needs within the senior community and coordinate educational outreach.
• Collaborate with the Outreach Director to develop the annual Marketing Plan.
• Represent Westminster‑Canterbury at Home at community events and outreach activities.
• Maintain knowledge of funding sources, regulations, and industry standards.
• Support departmental planning and communication across programs.

Skills

Marketing

Communication

Independent

Education

Bachelor’s degree in related field

Virginia RN or LPN license

Job description

Westminster Canterbury at Home is seeking an Outreach Coordinator in Virginia Beach to plan and execute marketing and sales activities for home health and hospice programs. You will develop referral sources, coordinate referrals, and promote the organization’s mission and services in the community.

The role requires a bachelor’s degree (or VA RN/LPN) with at least 1 year in home health or hospice and 1 year in marketing/outreach, plus a valid VA driver’s license.