Outdoor Product Line Manager: Growth & Merchandising

Gathr Outdoors; Haddam (CT); On-site; USD 90,000 - 140,000; Full time

Job summary

Gathr Outdoors is seeking a Product Line Manager to develop and execute product assortments and commercial strategies across wholesale, retail, direct-to-consumer, and digital channels. You will work with Product Management, Sales, Marketing, eCommerce, Finance, Operations, and Supply Chain to identify market opportunities and ensure financial targets are met.

The role requires strong analytical and financial acumen in a fast-paced consumer products environment, with travel up to 25% and an

Qualifications

• 3–5+ years in product line management, merchandising, or related field.
• Experience in wholesale, retail, eCommerce, or direct-to-consumer businesses.
• Outdoor or consumer durables experience preferred.
• Experience managing assortments, seasonal line planning, pricing architecture, SKU productivity, and lifecycle decisions.
• Ability to travel up to 25% for customer meetings, etc.

Responsibilities

• Develop seasonal product line strategies aligned with brand direction, consumer needs, and business objectives.
• Analyze historical sales performance, market trends, competitive intelligence, customer feedback, and channel insights to identify product opportunities.
• Manage seasonal assortment planning and product line architecture across assigned categories, balancing customer needs, pricing, revenue targets, gross margin objectives, and brand positioning.
• Develop product segmentation and pricing architecture, ensuring each product has a clear strategic and commercial role within the assortment.
• Maintain knowledge of competitive products, marketplace dynamics, and emerging consumer trends.
• Collaborate with Product and Brand Management to translate market insights into product briefs, line extensions, product improvements, and future development opportunities.
• Partner with Sales teams and key wholesale and retail customers to understand assortment needs and merchandising opportunities.
• Identify and manage customer-specific and SMU product opportunities, including features, colors, configurations, packaging, pricing, and timing.
• Collaborate with eCommerce teams to align lifecycle strategies, pricing, and channel segmentation with business objectives.
• Lead product lifecycle reviews and coordinate transitions with cross-functional teams.
• Develop recommendations for product improvements, assortment adjustments, and discontinuation strategies based on financial performance and demand.
• Monitor SKU productivity and identify opportunities to optimize assortments and profitability.

Skills

Commercial mindset

Analytical skills

Communication

Financial acumen

Cross-functional collaboration

Travel flexibility

Education

Bachelor's degree in Business, Marketing, Merchandising, Product Management, or related field

Tools

Microsoft 365

PLM

PIM

ERP

Business Intelligence

Job description

Gathr Outdoors is seeking a Product Line Manager to develop and execute product assortments and commercial strategies across wholesale, retail, direct-to-consumer, and digital channels. You will work with Product Management, Sales, Marketing, eCommerce, Finance, Operations, and Supply Chain to identify market opportunities and ensure financial targets are met.

The role requires strong analytical and financial acumen in a fast-paced consumer products environment, with travel up to 25% and an