Sr. Product Line Manager

Signature Products Group; Salt Lake City (UT); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Flexible PTO

Dog-friendly office

Onsite gym

Team events

Learning and growth opportunities

Job summary

Signature Products Group in Salt Lake City is seeking a Senior Product Line Manager to drive strategy, financial performance, and the 3–5 year roadmap for multiple categories within our brand portfolio.

You will lead cross-functional teams, partner with brand partners to ensure authenticity and growth, and mentor PLMs to advance product line architecture from concept through commercialization.

Qualifications

• Bachelor’s degree required; MBA preferred with 7+ years in Product Line Management or related product management experience.
• Experience bringing physical products to market and managing end-to-end product lifecycles.
• Strong cross-functional leadership and stakeholder management.

Responsibilities

• Develop and lead the long-term strategic vision and 3–5-year roadmap for multiple categories.
• Partner with brand partners and senior leaders to align on vision and initiatives.
• Lead cross-functional collaboration across Design, Development, Marketing, Merchandising, Sales and Operations.

Skills

Strategic thinking

Product expertise

Relationship building

Communication & presentation

Professionalism & teamwork

Technical proficiency

Education & experience

Education

Bachelor’s degree in Business, Merchandising, or Retail Management

MBA preferred

Tools

Microsoft Office

Excel

Adobe Creative Suite

Flex PLM

Business intelligence tools

Job description

We turn ideas into impact. At Signature Products Group® (SPG), we design, develop, manufacture, and distribute licensed products for some of the world's most recognized brands, including Carhartt, Skechers, Browning, Fox Racing, and Hooey.

Collaboration drives how we build. Innovation turns bold ideas into real products. Adaptation keeps us moving forward through change. Accountability means owning our decisions and following through. Affinity turns customers into champions. And humility keeps us grounded, knowing great ideas can come from anywhere.

If this sounds like your kind of team, we'd love to hear from you.

Position Overview:

The Senior Product Line Manager (SPLM) leads the strategic direction, financial performance, and long-term roadmap of a larger or more complex categories within the brand portfolio. This leadership role takes a holistic view of the business, driving the full product lifecycle, shaping line architecture, fostering innovation, and ensuring commercial success. The SPLM ensures every product reflects consumer insight, brand authenticity, and business strategy. Serving as the key liaison between internal teams and external brand partners, this role aligns cross-functional stakeholders to deliver market leading assortments that achieve growth, profitability, and relevance. Success in this position requires deep expertise in product management across lifestyle, outdoor, action sports, and workwear segments as well as the ability to lead through influence, develop talent, and strengthen brand partnerships.

Primary Responsibilities:

Strategic Leadership & Long-Term Vision

• Develop and lead the long-term strategic vision and 3–5-year roadmap for multiple categories or higher-impact product lines that strengthen brand equity, channel relevance, and financial performance.
• Identify whitespace opportunities and define category positioning aligned with brand direction, market trends, and consumer insights.
• Partner with leadership to prioritize initiatives, allocate resources, and ensure the strategy aligns with company growth objectives.

Brand & Partnership Leadership

• Serve as the primary point of contact with brand partners, aligning on vision, positioning, and product direction.
• Lead seasonal and annual strategy reviews with brands to ensure brand authenticity and alignment with commercial goals.
• Oversee approval processes and ensure products meet brand standards and DNA, for design, quality, line architecture, product positioning and representation.

Consumer, Market, and Business Insight

• Monitor and analyze brand and category performance, consumer feedback, and competitive landscape to optimize product and business decisions.
• Lead consumer insight initiatives and translate findings into actionable product strategies.
• Ensure all product briefs are strategic, data-driven, and grounded in channel, consumer, and market insights.
• Maintain deep knowledge of global market trends across lifestyle, outdoor, workwear, action sports categories.
• Conduct in-season management and post-season business reviews to evaluate performance, efficiency, and profitability.

Product Creation & Lifecycle Management

• Oversee full product lifecycle from concept through commercialization that align with brand vision, ensuring clear product intent, margin targets, and timely execution.
• Lead seasonal assortment strategies including line plans, distribution mapping, launch timing, pricing, and line architecture.
• Drive financial accountability by managing category metrics, including revenue, margin, and SKU efficiency.
• Oversee color strategy, lifecycle, and investment guidance across brands and categories.

Cross-Functional Leadership & Collaboration

• Lead cross-functional collaboration with Design, Development, Marketing, Merchandising, Sales, and Operations to bring product lines to life.
• Champion clarity, alignment, and accountability within all stages of the Integrated Development Process (IDP).
• Represent assigned brands in key account presentations, line reviews, and internal strategy meetings.
• Mentor and coach Product Line Managers and Associate PLMs, providing regular feedback, direction, and development opportunities.
• Foster an inclusive, collaborative team culture that emphasizes accountability, learning, and continuous improvement.
• Lead by example, inspiring creativity, strategic thinking, and cross-functional respect throughout the organization.

Skills & Qualifications:

• Strategic Thinking: Ability to see the big picture, connect long-term vision to actionable strategies, and drive day-to-day execution. Demonstrated financial acumen in managing margins, costing, and financial planning.
• Product Expertise: Proven success in bringing physical products to market, with a deep understanding of the end-to-end product creation and commercialization process.
• Relationship Building: Strong ability to build and maintain relationships across cross-functional teams and external partners, driving alignment and collaboration.
• Communication & Presentation: Exceptional presentation, communication and storytelling skills; able to clearly convey complex ideas, establish credibility, and build consensus at all levels.
• Professionalism & Teamwork: Demonstrates high degree of professionalism, collaboration, and positive influence across peers and stakeholders.
• Technical Proficiency: Proficient in Microsoft Office with working knowledge of Excel, Adobe Creative Suite, Flex PLM (Product Lifecycle Management) systems, and other business intelligence tools.
• Education & Experience: Bachelor’s degree required (Business, Merchandising, or Retail Management), MBA preferred with a minimum of 7 years of Product Line Management or related product management experience.

Why You'll Love Working Here

Great work deserves great perks. We've got you covered with a competitive compensation package — plus a few extras that make the day-to-day genuinely enjoyable: think flexible PTO, a dog-friendly office (yes, really), an onsite gym, fun team events, and plenty of room to keep learning and growing.