Outbound GTM Lead (Remote) | Peru

HireHawk Inc.; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

HireHawk in the United States is seeking an Outbound GTM Lead to build and scale a scalable outbound engine, owning infrastructure, workflows, and day-to-day systems. You will lead list building, segmentation, enrichment, and multichannel campaigns across Apollo, CRM, email, and LinkedIn, coaching SDRs and shaping messaging.

This role partners with sales leadership to drive qualified meetings and a predictable pipeline, while refining outbound experiments and measurement to increase impact and

Qualifications

• Hands-on outbound GTM and sales execution driving a scalable outbound engine.
• Owns infrastructure, workflows, and day-to-day systems for SDRs.

Responsibilities

• Build, optimize, and manage outbound infrastructure across Apollo, CRMs, and sales tools.
• Lead list creation, segmentation, enrichment, and campaign execution.
• Develop high-quality prospect lists by ICP, industry, geography and hiring signals.
• Coach SDRs with actionable feedback and improve call openings, value propositions, and follow-up.
• Develop multichannel outbound programs (email, LinkedIn) once core calling is strong.
• Create repeatable SDR playbooks, SOPs, and dashboards to track performance.

Skills

Outbound GTM

Sales leadership

CRM optimization

Apollo

Data enrichment

Tools

Apollo

CRM tools

Sales engagement tools

Data enrichment platforms

Job description

HireHawk is a fast-growing staffing and recruitment solutions company helping businesses build high-performing teams through both onshore and offshore hiring support. We partner with companies across multiple industries to solve hiring challenges, improve recruiting efficiency, reduce operational friction, and connect them with rigorously vetted talent.

HireHawk goes beyond traditional staffing by supporting the full hiring infrastructure companies need to scale, including recruiting, talent sourcing, payroll coordination, compliance support, onboarding workflows, and ongoing workforce management.

About the Role

This is a hands-on outbound GTM and sales execution role for someone who can build, manage, and continuously improve a scalable outbound engine.

The Outbound GTM Lead will own the infrastructure, workflows, and day-to-day systems required to keep HireHawk’s SDR team operating at full capacity. This includes lead list creation, prospect segmentation, contact enrichment, Apollo workflows, call prioritization, CRM processes, SDR enablement, call review, outbound reporting, and multichannel campaign development.

The immediate priority for this role is to strengthen and scale HireHawk’s phone-based outbound motion by ensuring SDRs consistently have high-quality, relevant prospects to call, clear scripts and qualification criteria, structured follow-up processes, and actionable coaching based on call performance.

As the outbound engine matures, this role will also build and optimize additional outbound channels, including email and LinkedIn, to support or independently generate qualified opportunities.

This is not a pure marketing role and not a traditional Account Executive role. The focus is on building the systems, processes, messaging, and SDR execution required to generate more qualified meetings and create a predictable outbound pipeline.

The Outbound GTM Lead will work closely with SDRs, sales leadership, and account management to ensure HireHawk’s outbound motion is structured, measurable, repeatable, scalable, and aligned with our staffing and recruitment services.

Responsibilities

Outbound Infrastructure & List Building

• Build, optimize, and manage HireHawk’s outbound infrastructure across Apollo, CRM systems, sales engagement tools, data enrichment platforms, and reporting systems.
• Own lead list creation, prospect segmentation, contact enrichment, phone-number validation, sequence setup, and outbound campaign execution.
• Develop high-quality prospect lists segmented by ICP, industry, buyer persona, geography, company size, hiring activity, hiring signals, and staffing need.
• Ensure SDRs consistently have sufficient volumes of high-quality, phone-ready prospects to maintain strong daily calling activity.
• Build repeatable systems for sourcing, enriching, validating, prioritizing, and routing leads to SDRs.
• Continuously improve list quality based on connect rates, conversation quality, meeting conversion, and SDR feedback.
• Identify and test new prospecting signals, data sources, and enrichment methods that improve outbound performance.

SDR Enablement & Call Performance

• Partner closely with SDRs to improve daily outbound execution, call prioritization, productivity, follow-up discipline, and qualified meeting conversion.
• Regularly review SDR call recordings and live call performance to identify opportunities for improvement.
• Provide actionable feedback and coaching on call openings, value propositions, qualification, objection handling, follow-up, and meeting conversion.
• Develop and continuously improve cold-call scripts, talk tracks, objection-handling frameworks, and follow-up cadences.
• Track recurring objections and market feedback and use those insights to improve targeting, messaging, scripts, and campaign strategy.
• Help establish realistic activity and conversion benchmarks for SDR performance.
• Build repeatable SDR playbooks, SOPs, workflows, training materials, and call-review processes.

Outbound Strategy & Multichannel Growth

• Build and optimize outbound workflows across cold calling, email, LinkedIn, and CRM-based follow-up.
• Prioritize channels based on measurable business impact rather than activity alone.
• Initially focus on strengthening HireHawk’s phone-based outbound engine before scaling additional outbound channels.
• Develop email and LinkedIn outbound programs once the core SDR calling process is operating effectively.
• Determine when email and LinkedIn should function as follow-up and air-cover channels versus independent lead-generation channels.
• Develop persona-specific and industry-specific messaging based on buyer pain points, market feedback, and campaign performance.
• Run structured outbound experiments across ICPs, messaging, channels, call scripts, and hiring signals.

Analytics, Reporting & Process Improvement

Analyze SDR activity and outbound campaign performance across:

• dials
• connect rates
• conversations
• positive conversations
• meetings booked
• show rates
• qualified meetings
• qualified opportunities
• conversion rates
• performance by list, persona, industry, and campaign
• Identify where outbound conversion is breaking down across list quality, targeting, messaging, call execution, follow-up, or qualification.
• Build and maintain dashboards that make outbound performance clear and actionable.
• Use performance data to continuously improve lists, scripts, workflows, SDR execution, and campaign strategy.
• Maintain CRM hygiene, accurate lead stages, follow-up tasks, campaign