Outbound Growth Marketing Manager

Trueline; Edison (NJ); Hybrid; USD 70,000 - 120,000; Full time

Benefits offered by this job

Base salary of $70,000-$120,000+

Monthly performance bonuses

Flexible work environment

Career growth potential

Job summary

Trueline's client in Edison, NJ is seeking an Outbound Growth Marketing Manager to drive revenue through optimized outbound marketing. Responsibilities include managing email campaigns, analyzing performance, and collaboration with management. The ideal candidate will have experience with platforms like Instantly.ai and Smartlead, strong analytical skills, and thrive in a fast-paced culture.

The role offers a competitive salary of $70,000-$120,000+, plus bonuses and the opportunity for career growth within a dynamic organization.

Qualifications

• Hands-on experience running outbound email campaigns.
• Experience with platforms like Instantly.ai, Smartlead, Apollo, and others.
• Ability to work independently in a fast-paced environment.

Responsibilities

• Build and optimize outbound email campaigns.
• Manage cold email acquisition strategy from prospecting through conversion.
• Monitor deliverability and sender reputation.

Skills

Outbound email campaigns

Email deliverability best practices

Strong analytical skills

Excellent written communication

Tools

Instantly.ai

Smartlead

Apollo

Clay

Job description

Trueline's client, a rapidly growing business funding organization, is seeking an Outbound Growth Marketing Manager to join their team in Edison, NJ. This is a high-impact opportunity for a growth-minded marketer who can build, optimize, and scale outbound acquisition systems that generate qualified opportunities and drive revenue. The ideal candidate combines technical expertise with creative problem-solving and thrives in a fast-paced, results-oriented environment.

What You'll Do as the Outbound Growth Marketing Manager:

• Build, launch, and optimize outbound email campaigns at scale
• Own and manage cold email acquisition strategy from prospecting through conversion
• Configure and maintain outbound infrastructure across platforms such as Instantly.ai, Smartlead, Apollo, Clay, and similar tools
• Monitor and improve deliverability, inbox placement, and sender reputation
• Manage domain health, email authentication, and warm-up processes
• Develop audience segmentation strategies and personalized outreach campaigns
• Create and test messaging, subject lines, call-to-actions, and campaign structures
• Build and refine prospect lists through data enrichment and targeting strategies
• Track campaign performance and identify opportunities for optimizationli>
• Generate regular reporting on pipeline creation, conversion metrics, and ROI
• Partner with leadership to support growth initiatives and revenue goals
• Implement automation workflows that improve efficiency and scalability

Must-Haves as the Outbound Growth Marketing Manager:

• Hands-on experience running outbound email campaigns
• Experience with Instantly.ai, Smartlead, Apollo, Clay, Lemlist, or similar outbound platforms
• Strong understanding of email deliverability best practices
• Experience configuring SPF, DKIM, DMARC, and related email authentication protocols
• Experience managing domain health and inbox reputation
• Knowledge of outbound lead generation and appointment-setting strategies
• Strong analytical skills and a data-driven approach to optimization
• Excellent written communication and copywriting abilities
• Ability to work independently and execute quickly in a fast-paced environment

Nice-to-Haves as the Outbound Growth Marketing Manager:

• Experience in financial services, lending, insurance, or other high-volume lead generation industries
• Experience building outbound programs from the ground up
• Experience integrating outbound tools with CRM systems
• Knowledge of AI-driven personalization and automation tools
• Experience managing SDR workflows or outbound teams
• Familiarity with workflow automation platforms and integrations
• Experience with KPI-driven marketing environments

Our Client Offers:

• Base salary of $70,000-$120,000+ depending on experience
• Monthly performance bonuses
• KPI and revenue-based incentive opportunities
• Flexible work environment with potential hybrid schedule
• Direct visibility and collaboration with company leadership
• Access to leading outbound marketing and AI tools
• Opportunity to build and own the outbound function
• Career growth potential into leadership as the organization scales
• Fast-moving entrepreneurial culture focused on performance and results

Trueline and its clients are unabashed equal-opportunity employers committed to a diverse workforce. We welcome smart and ambitious applicants and recruit, refer, hire, place, and promote without regard to race, color, gender, religion, national origin, ancestry, citizenship, disability, age, sexual orientation, or any other characteristic protected by federal or state law.