OSP Fiber Marketing Lead

Clearfield, Inc.; Minneapolis (MN); On-site; USD 75,000 - 112,000; Full time

Benefits offered by this job

Health insurance

401K match

Employee stock purchase plan

Paid time off

Job summary

Clearfield, Inc. is seeking a Product Marketing Manager to develop and execute go-to-market strategies for their Outside Plant (OSP) product line, including fiber hubs, cabinets, pedestals, and FieldShield solutions.

You will partner with product, sales, engineering, and customer success to craft compelling positioning, messaging, and campaigns for CSPs and network operators. The role emphasizes market research, competitive analysis, and content creation to drive awareness and demand, with a

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA preferred).
• 3–5+ years of product marketing in B2B manufacturing preferred.
• Strong go-to-market, positioning, and messaging experience.
• Experience with market research, customer insights, and competitive analysis.
• Excellent communication and presentation skills; cross-functional collaboration.
• Ability to manage multiple projects in a fast-paced environment.
• Proficiency with marketing automation tools, CRM, and analytics.

Responsibilities

• Go-to-market strategy development for new product launches and updates.
• Define and communicate product positioning, messaging, and differentiators.
• Conduct market research and gather customer insights to inform campaigns.
• Create and deliver sales enablement materials and training.
• Monitor competitive landscape and adjust marketing plans accordingly.
• Develop integrated campaigns across digital, content, and social channels.
• Create product-related content (blogs, white papers, webinars, videos).
• Track performance of marketing programs and optimize accordingly.
• Collaborate with product management, sales, customer success, and engineering.
• Develop customer success stories and case studies.

Skills

Go-to-market

Product positioning

Messaging

Market research

Cross-functional

Sales enablement

Content creation

Analytics

Education

Bachelor's degree in Marketing

Tools

HubSpot

Marketo

Salesforce

Google Analytics

Job description

Clearfield, Inc. is seeking a Product Marketing Manager to develop and execute go-to-market strategies for their Outside Plant (OSP) product line, including fiber hubs, cabinets, pedestals, and FieldShield solutions.

You will partner with product, sales, engineering, and customer success to craft compelling positioning, messaging, and campaigns for CSPs and network operators. The role emphasizes market research, competitive analysis, and content creation to drive awareness and demand, with a