Product Marketing Manager

Clearfield, Inc.; Minneapolis (MN); Presencial; USD 75.000 - 112.000; Tempo integral

Benefícios oferecidos por esta vaga

Health insurance

401K match

Employee stock purchase plan

Paid time off

Resumo da vaga

Clearfield, Inc. is seeking a Product Marketing Manager to develop and execute go-to-market strategies for their Outside Plant (OSP) product line, including fiber hubs, cabinets, pedestals, and FieldShield solutions.

You will partner with product, sales, engineering, and customer success to craft compelling positioning, messaging, and campaigns for CSPs and network operators. The role emphasizes market research, competitive analysis, and content creation to drive awareness and demand, with a

Qualificações

• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA preferred).
• 3–5+ years of product marketing in B2B manufacturing preferred.
• Strong go-to-market, positioning, and messaging experience.
• Experience with market research, customer insights, and competitive analysis.
• Excellent communication and presentation skills; cross-functional collaboration.
• Ability to manage multiple projects in a fast-paced environment.
• Proficiency with marketing automation tools, CRM, and analytics.

Responsabilidades

• Go-to-market strategy development for new product launches and updates.
• Define and communicate product positioning, messaging, and differentiators.
• Conduct market research and gather customer insights to inform campaigns.
• Create and deliver sales enablement materials and training.
• Monitor competitive landscape and adjust marketing plans accordingly.
• Develop integrated campaigns across digital, content, and social channels.
• Create product-related content (blogs, white papers, webinars, videos).
• Track performance of marketing programs and optimize accordingly.
• Collaborate with product management, sales, customer success, and engineering.
• Develop customer success stories and case studies.

Conhecimentos

Go-to-market

Product positioning

Messaging

Market research

Cross-functional

Sales enablement

Content creation

Analytics

Formação

Bachelor's degree in Marketing

Ferramentas

HubSpot

Marketo

Salesforce

Google Analytics

Descrição da vaga

Position Objective: Responsible for developing and executing go-to-market strategies that drive the adoption and growth of Clearfield’s Outside Plant (OSP) product line, including fiber distribution hubs and cabinets, pedestals, terminals and fiber delivery points, and FieldShield pushable fiber and microduct solutions. As a key member of the product team, the PMM will collaborate closely with product management, market development, engineering, sales, and customer success to create compelling product positioning, messaging, and marketing campaigns for communication service providers (CSPs), including broadband, telecom, and rural network operators, as well as the engineers, contractors, and distribution partners who specify and install OSP fiber networks. This role involves understanding OSP deployment environments and customer needs (FTTH/FTTx, PON, hub collapse, and last-mile drop), the competitive landscape, and broadband funding and build trends, and translating these insights into effective marketing strategies that grow OSP revenue and support Clearfield’s business goals.

Position Responsibilities:

• Go-to-Market Strategy: Develop and execute go-to-market plans for new product launches and updates, working closely with cross-functional teams (product, sales, customer success, etc.).
• Product Positioning & Messaging: Define and communicate the value proposition, key benefits, and differentiators for products. Craft clear and compelling messaging for use in marketing collateral, sales tools, and campaigns.
• Market Research & Customer Insights: Conduct market research and gather customer insights to inform product positioning, marketing strategies, and to identify market opportunities.
• Sales Enablement: Create and deliver sales enablement tools, including product collateral, case studies, battle cards, and product training for the sales team to support successful selling.
• Competitive Analysis: Monitor and analyze the competitive landscape, ensuring that the company’s products are effectively positioned against competitors in the market.
• Campaign Development: Work with the broader marketing team to create integrated marketing campaigns, including digital, content, and social media strategies, to drive product awareness and demand.
• Content Creation: Develop product-related content, such as blog posts, white papers, webinars, videos, and presentations, that align with the marketing strategy and address customer pain points.
• Performance Measurement: Track and analyze the effectiveness of marketing programs and campaigns, using data to refine strategies and improve results.
• Cross-functional Collaboration: Collaborate with product management, sales, customer success, and engineering teams to ensure a deep understanding of the product and its features, and to align marketing strategies with product objectives.
• Customer Advocacy: Develop customer success stories and case studies to showcase product impact and build credibility in the market.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA preferred)
• 3-5+ years of experience in product marketing, preferably in a B2B manufacturing environment
• Strong understanding of go-to-market strategies, product positioning, and messaging
• Experience conducting market research, customer insights analysis, and competitive analysis
• Excellent communication and presentation skills, with the ability to translate complex concepts into clear and compelling marketing messages
• Proven experience working with cross-functional teams, including product management, sales, and customer success
• Ability to manage multiple projects and priorities in a fast-paced environment
• Strong analytical skills with the ability to measure and optimize marketing campaign performance
• Proficiency with marketing automation tools (e.g., HubSpot, Marketo), CRM (e.g., Salesforce), and analytics tools (e.g., Google Analytics)

Preferred Qualifications:

• Experience in OSP fiber optics connectivity
• Experience in wireless systems connectivity
• Strong writing skills with experience creating content across multiple channels (e.g., blogs, webinars, white papers)

BENEFITS for full-time:

• Comprehensive Medical, Dental, and Vision benefits.
• 100% company paid Short-term and Long-term disability insurance coverage.
• 100% company paid Basic Life and Accidental Death and Dismemberment (AD&D) insurance coverage.
• 100% company paid Business Travel Accident (BTA) insurance.
• 100% company paid Employee Assistance Program (EAP).
• Additional voluntary benefits are offered.
• 401K plan: Maximum match is 4.5% of the first 6% of contribution.
• Employee Stock Purchase Plan:
• Clearfield's Time Off Policy includes Paid Time Off (PTO) beginning at three weeks annually, accrued on the first of the month, starting on the day of hire. The policy also includes nine paid holidays each calendar year, and one 8-hour day of Volunteering Time-Off.

SALARY RANGE:

$74,766 - $93,457 - $112,149; Bonus Eligible

An offer of employment will be extended at a level consistent with the experience and qualifications of the candidate. This information reflects the anticipated salary range for this position at the time of posting. Please note that this range represents the full base salary range for the role, and hiring at or near the top of the range is uncommon. The salary range may be modified in the future, and actual compensation may vary from the posting based on various factors such as geographic location, work experience, education, and/or skill level.