Orthopedics Brand Manager – Growth & GTM Strategy

Essity; Charlotte (NC); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health insurance

Wellness program

401(k) matching

Paid time off

Job summary

Essity Health and Medical Solutions is seeking a strategic, data-driven Brand Marketing Manager to lead the US Orthopedics portfolio from Charlotte, NC. This role translates market, clinician, and consumer insights into compelling go-to-market strategies that strengthen portfolio performance and drive growth across clinicians, DME/HME customers, consumers, and internal partners.

The ideal candidate is a collaborative marketer with strong analytical skills, commercial acumen, and the ability to

Qualifications

• 2+ years of experience in brand management or product marketing (healthcare/medical device preferred).
• Strong analytical skills with ability to translate data into recommendations.
• Commercial and financial acumen, including budget experience.

Responsibilities

• Develop and execute go-to-market strategies for the US Orthopedics portfolio.
• Translate insights into actionable portfolio strategies and growth opportunities.
• Own portfolio positioning, messaging, and value propositions for clinicians, DME/HME customers, and consumers.
• Manage Orthopedics product assortment, including launches, lifecycle, and optimization.
• Partner cross-functionally to identify evidence needs and support claims, messaging, and education materials.
• Manage A&P budget planning and evaluate ROI across the 5Ps.
• Monitor business performance, competition, and market dynamics.
• Build relationships with clinicians, customers, professional associations, and industry stakeholders.
• Develop sales and customer-facing tools for launch readiness and education.
• Champion the brand internally and externally across touchpoints.

Skills

Brand management

Analytical skills

Budget management

Cross-functional leadership

Storytelling and presentation

Tools

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Job description

Essity Health and Medical Solutions is seeking a strategic, data-driven Brand Marketing Manager to lead the US Orthopedics portfolio from Charlotte, NC. This role translates market, clinician, and consumer insights into compelling go-to-market strategies that strengthen portfolio performance and drive growth across clinicians, DME/HME customers, consumers, and internal partners.

The ideal candidate is a collaborative marketer with strong analytical skills, commercial acumen, and the ability to