Brand Marketing Manager

Essity; Charlotte (NC); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health insurance

Wellness program

401(k) matching

Paid time off

Job summary

Essity Health and Medical Solutions is seeking a strategic, data-driven Brand Marketing Manager to lead the US Orthopedics portfolio from Charlotte, NC. This role translates market, clinician, and consumer insights into compelling go-to-market strategies that strengthen portfolio performance and drive growth across clinicians, DME/HME customers, consumers, and internal partners.

The ideal candidate is a collaborative marketer with strong analytical skills, commercial acumen, and the ability to

Qualifications

• 2+ years of experience in brand management or product marketing (healthcare/medical device preferred).
• Strong analytical skills with ability to translate data into recommendations.
• Commercial and financial acumen, including budget experience.

Responsibilities

• Develop and execute go-to-market strategies for the US Orthopedics portfolio.
• Translate insights into actionable portfolio strategies and growth opportunities.
• Own portfolio positioning, messaging, and value propositions for clinicians, DME/HME customers, and consumers.
• Manage Orthopedics product assortment, including launches, lifecycle, and optimization.
• Partner cross-functionally to identify evidence needs and support claims, messaging, and education materials.
• Manage A&P budget planning and evaluate ROI across the 5Ps.
• Monitor business performance, competition, and market dynamics.
• Build relationships with clinicians, customers, professional associations, and industry stakeholders.
• Develop sales and customer-facing tools for launch readiness and education.
• Champion the brand internally and externally across touchpoints.

Skills

Brand management

Analytical skills

Budget management

Cross-functional leadership

Storytelling and presentation

Tools

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Job description

Essity is a global leader in health and hygiene with our corporate headquarters in Stockholm, Sweden, and North American headquarters in Philadelphia, PA. We are a multi-billion-dollar company that is committed to breaking barriers to well-being. Essity does this through innovative brands in the areas of Professional Hygiene, Consumer Goods, and Health & Medical Solutions.

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being. At Essity you will find a caring and compassionate culture where we remain grounded in our beliefs & behaviors.

About the Role

Essity Health and Medical Solutions is seeking a strategic, data-driven Brand Marketing Manager to lead the US Orthopedics portfolio for a leading orthopedics brand. This role will translate market, customer, clinician, and consumer insights into compelling go-to-market strategies that strengthen portfolio performance and drive growth in the United States.

The ideal candidate is a collaborative marketer with strong analytical skills, commercial acumen, and the ability to build clear product narratives that resonate across clinicians, DME/HME customers, consumers, and internal stakeholders.

Preferred location: Charlotte, NC.

We’re looking for someone who embodies our values, is comfortable challenging the status quo, and brings curiosity, pace, and a continuous improvement mindset to the work. If this sounds like you, we’d love to talk.

What You Will Do

• Develop and execute go-to-market strategies for the US Orthopedics portfolio, ensuring alignment across Sales, Clinical, Education, Market Access, Operations, and global partners.
• Translate market, competitive, customer, clinician, and consumer insights into actionable portfolio strategies and growth opportunities.
• Own portfolio positioning, messaging, and value propositions for clinicians, DME/HME customers, and consumers.
• Manage the Orthopedics product assortment, including new product launches, lifecycle management, product maintenance, and portfolio optimization.
• Partner cross-functionally to identify clinical evidence needs and support the development of claims, messaging, and educational materials.
• Manage A&P budget planning and evaluate initiative performance, ROI, and effectiveness across the 5Ps.
• Monitor business performance, competitive activity, and market dynamics to inform recommendations and decision-making.
• Build strong relationships with clinicians, customers, professional associations, and industry stakeholders to strengthen brand relevance and market understanding.
• Develop sales and customer-facing tools that support launch readiness, education, and commercial execution.
• Champion the brand internally and externally, ensuring consistent positioning across customer touchpoints.

Who You Are

Required education and experience:

• 2+ years of experience in brand management, product marketing, or product management; healthcare or medical device experience preferred.
• Strong analytical skills with the ability to translate data and insights into clear recommendations.
• Commercial and financial acumen, including experience managing budgets and evaluating business performance.
• Excellent communication, storytelling, and presentation skills.
• Strong cross-functional leadership skills with the ability to influence without direct authority.
• Self-starter with a proactive, solutions-oriented mindset and ability to manage multiple priorities.
• Proficiency in Microsoft Word, Excel, and PowerPoint.
• Ability to travel up to 20%.

What We Can Offer You

At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

Compensation and Benefits:

Expected Compensation

Competitive annual salary + annual incentive bonus + benefits

Pay offered may vary depending on multiple individualized factors such as knowledge, skills, and experience.

Along with competitive pay you will be eligible for the following benefits:

• United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance
• Wellness program provided through Rally
• Healthcare and Dependent Care Flexible Spending Accounts (FSA)
• 401(k) with employer match and annual employer base contribution
• Company paid Basic Life, AD&D, short-term and long-term disability insurance
• Employee Assistance Program
• PTO offering with Paid Holidays
• Voluntary benefits to include: critical illness, hospital indemnity, and accident insurance
• Employee discounts program
• Scholarship program for children of Essity employees.

Collaborative and Caring Culture | Empowerment & Engaged People | Work with Impact and A Powerful Purpose | Individual Learning & Career Growth | Health & Safety Priority | Sustainable Value Together| Innovation| Sustainable Working Life | Competitive Total Rewards

Additional Information

The Company is committed to equal employment opportunity and providing reasonable accommodations to qualified candidates and employees pursuant to applicable law. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, military and veteran status, gender identity or expression, genetic information, or any other characteristic protected by federal, state, or local law.

Together, we are improving lives, every day

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.