Brand Marketing Manager, US Lymphology Growth

Essity North America Inc.; Charlotte (NC); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Paid time off

Dental & Vision insurance

Employee discounts

Job summary

Essity North America Inc. in Charlotte, NC, is seeking a strategic Brand Marketing Manager to lead the US Lymphology portfolio for a leading compression brand.

This role translates market, clinician, and consumer insights into compelling go-to-market strategies that strengthen portfolio performance and drive growth in the United States. The ideal candidate is a collaborative marketer with strong analytical skills, commercial acumen, and the ability to build clear product narratives for

Qualifications

• Bachelor’s degree required.
• 3+ years in brand management or product marketing; healthcare or medical devices preferred.
• Strong analytical and financial acumen with budget management experience.
• Excellent communication, storytelling, and presentation skills.
• Willingness to travel up to 20%.

Responsibilities

• Develop and execute go-to-market strategies for the US Lymphology portfolio, ensuring alignment across Sales, Clinical, Education, Market Access, Operations, and global partners.
• Translate market, competitive, customer, clinician, and consumer insights into actionable portfolio strategies and growth opportunities.
• Own portfolio positioning, messaging, and value propositions for clinicians, DME/HME customers, and consumers.
• Manage the Lymphology product assortment, including new product launches, lifecycle management, product maintenance, and portfolio optimization.
• Partner cross-functionally to identify clinical evidence needs and support the development of claims, messaging, and educational materials.
• Manage A&P budget planning and evaluate initiative performance, ROI, and effectiveness across the 5Ps.
• Monitor business performance, competitive activity, and market dynamics to inform recommendations and decision-making.
• Build strong relationships with clinicians, customers, professional associations, and industry stakeholders to strengthen brand relevance and market understanding.
• Develop sales and customer-facing tools that support launch readiness, education, and commercial execution.
• Champion the brand internally and externally, ensuring consistent positioning across customer touchpoints.

Skills

Brand management

Data analysis

Budget management

Cross-functional leadership

Communication

Education

Bachelor’s degree

Tools

MS Word

MS Excel

PowerPoint

Job description

Essity North America Inc. in Charlotte, NC, is seeking a strategic Brand Marketing Manager to lead the US Lymphology portfolio for a leading compression brand.

This role translates market, clinician, and consumer insights into compelling go-to-market strategies that strengthen portfolio performance and drive growth in the United States. The ideal candidate is a collaborative marketer with strong analytical skills, commercial acumen, and the ability to build clear product narratives for