Organic Growth & Discovery Lead (SEO/AEO)

Justremote; United States; In loco; USD 158.000 - 204.000; Tempo pieno

Vantaggi offerti da questo lavoro

Flexible hours

Home office stipend

Premium Medical, Dental, Vision

Descrizione del lavoro

Dave is hiring a Senior SEO & Content Growth lead to own the strategy and roadmap for organic discovery across search and AI answer engines. You will govern the onsite content portfolio, topical authority, keyword research, intent mapping, and editorial briefs guiding writers and agencies.

You will shape how Dave appears in AI explainers like ChatGPT, Claude, and others, while partnering with Product and Martech to unlock new discoverability tools and track performance.

Competenze

• 8+ years of experience in SEO, content marketing, organic growth, or growth marketing, including at least 2 years working on AEO, GEO, or AI search optimization.

Mansioni

• Define strategy and roadmap for organic discovery across search and AI answer engines.
• Own onsite content portfolio, topical authority, and editorial briefs to direct writers and agencies.
• Lead presence and impact of Dave in forums, communities, and third-party sources influencing search and AI answers.
• Measure and optimize citations, share of voice, and accuracy in AI answer engines.
• Partner with Product and Martech to enable discoverability and reporting.
• Build reporting tying organic/AI-sourced traffic to installs, new members, and CAC efficiency.

Conoscenze

SEO

Content marketing

Organic growth

Growth marketing

AI search optimization

Descrizione del lavoro

About:

• Define the strategy and roadmap for organic discovery across search and AI answer engines, own the forecast, budget, and reporting cadence for marketing leadership.
• Own the onsite content portfolio end-to-end: topical authority and content architecture, keyword and prompt research, intent mapping, the editorial roadmap, and the briefs that direct writers and agencies.
• Own where and how Dave shows up beyond, including forums, communities like Reddit, and other third-party sources that influence search and AI answers, working with marketing partnership and affiliate teams.
• Own how Dave shows up in ChatGPT, Claude, Perplexity, Gemini, and AI Overviews, including the measurement approach for citations, share of voice, and accuracy.
• Partner with Product and Martech leads on the technical work that unlocks discoverability and the tools this channel needs.
• Build the reporting that ties organic and AI-sourced traffic to installs, new members, and acquisition cost efficiency.
• Own the trust signals that make Dave's content credible to both search and answer engines.

Experience:

• 8+ years of experience in SEO, content marketing, organic growth, or growth marketing, including at least 2 years of hands-on work on AEO, GEO, or AI search optimization.
• Demonstrated success growing organic into a real acquisition channel measured against a business outcome and cost efficiency.
• Onsite content strategy depth including building topical authority from scratch.
• Offsite experience earning placements, coverage, or citations through partnerships, affiliates, or digital PR.
• Current, hands-on experience improving visibility in AI answer engines.

Salary and Perks:

Pay range: $158K - $204K

• Opportunity to tackle tough challenges, learn and grow from fellow top talent.
• Flexible hours and virtual-first work culture with a home office stipend.
• Premium Medical, Dental, and Vision Insurance plans.
• Generous paid parental and caregiver leave.
• 401(k) savings plan with matching contributions.
• Financial advisor and financial wellness support.
• Flexible PTO and generous company holidays, including Juneteenth and Winter Break.
• All-company in-person events once or twice a year and virtual events throughout to connect with your team members and leadership team.

About Dave:

Building products that level the financial playing field