Organic Growth & AI SEO Lead

Unison

Omaha (NE)

Hybrid

USD 110,000 - 160,000

Full time

3 days ago

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Benefits offered by this job

Hybrid work (3 days in Omaha office)

Job summary

Unison is seeking an Organic Growth Manager to drive traffic, leads, and revenue from organic search and AI answer engines. You will lead the in-house SEO and AEO program, set strategy, and execute across technical, content, off-page, and measurement, owning the full journey from first impression to submitted application.

Sitting on the Marketing team, you'll collaborate with Content, Design, Web Development, Product, Legal, and Compliance.

Qualifications

6+ years in SEO or organic growth.
Proven track record of growing organic traffic, leads, and revenue, ideally in financial services or another regulated YMYL category.
Demonstrated experience earning citations in AI answer engines, with examples of what worked.
Deep proficiency with SEO platforms such as Semrush, Ahrefs, and Screaming Frog.
Strong analytics skills in GA4, Google Search Console, and Bing Webmaster Tools.
SQL skills, including querying BigQuery and working with the Google Search Console API.
Experience building dashboards in Looker or a similar BI tool.
Experience managing external vendors and budgets for link building, digital PR, or content.
A history of using AI tools, MCPs, and APIs to automate SEO workflows.

Responsibilities

Own the organic search and AI visibility strategy, roadmap, and goals, prioritized by expected revenue impact.
Forecast organic performance and tie initiatives to business outcomes leadership can plan around.
Track algorithm updates, SERP feature changes, and shifts in AI search behavior, adjusting the playbook accordingly.
Monitor competitors in home equity for gaps in content, rankings, and AI citations.
Balance search priorities with strong UX and natural-sounding, on-brand content; good user experience is good SEO.
Run regular technical audits and own the fix list, from writing clear Jira tickets for engineering to resolving issues directly in the CMS (Webflow).
Resolve crawl/indexation issues, including XML sitemaps, robots.txt, crawl traps, server errors, redirect chains, broken internal links, canonicalization, and orphaned pages.
Optimize templates, navigation, and information architecture for crawl efficiency.
Partner with engineering to improve Core Web Vitals and page experience.
Maintain structured data, ensuring key content is accessible to search and AI crawlers.
Safeguard organic performance through site launches, redesigns, and migrations.
Partner with Content on creating pages that rank, earn the click, and convert.
Run keyword and content gap analysis mapped to the consumer journey, from awareness through submitted application.
Apply E‑E‑A‑T, Google’s Search Quality Rater Guidelines, and information gain principles to every content asset produced.
Identify content decay and decide whether to refresh, consolidate, or redirect.
Optimize content for multiple audiences, including homeowners, financial professionals, analysts, and investors.
Partner with Legal and Compliance to get accurate, compliant content published quickly.
Grow Unison’s mentions and citations in AI answer engines such as Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, and Copilot.
Structure content so it is easy for AI systems to extract, summarize, and cite accurately.
Build entity signals across the web, including knowledge panels, third‑party profiles, reviews, and authoritative mentions.
Develop a citation strategy targeting the sources AI engines rely on for home equity topics.
Identify and earn links from quality publications, balancing authority metrics with consumer value: outlets people actually read, trust, and find genuinely useful.
Work with Content and Product to create linkable assets such as calculators, data studies, tools and resources.
Manage link building, digital PR, and AI citation vendors to a clear return on investment.
Partner with PR to turn earned media into links, mentions, and citations.
Run backlink audits and gap analyses, disavowing toxic links when warranted.
Use internal linking to move equity from informational content to the pages that drive revenue.
Own the organic journey past the click, partnering with Design and Web Development to lift landing page conversion.
Design tests across visibility, click‑through rate, and conversion, then scale what works.
Maintain performance tracking, including keyword rankings, segmented by product line, page template, and buyer stage.
Measure AI citation share alongside traditional search metrics.
Leverage BigQuery and the Google Search Console API to find growth opportunities.
Build dashboards in Looker and report results to leadership in plain, jargon‑free language.
Use AI tools, MCPs, and APIs daily to automate repetitive workflows, speeding up analysis.
Build repeatable workflows that let a lean team operate at scale.