Optimization Strategist

Gannett Co., Inc.; United States; Remote; USD 40,000 - 60,000; Full time

Job summary

Gannett Co., Inc. seeks an Optimization Strategist for Display & Social advertising. This role involves strategizing, executing, and optimizing advertising campaigns while analyzing performance data to improve results. The ideal candidate will have substantial experience in digital marketing and a passion for data-driven insights.

Qualifications

• 3+ years hands-on experience optimizing online/digital advertising campaigns.
• 2+ years of analytics/reporting experience.

Responsibilities

• Monitor campaign performance and identify opportunities for improvement.
• Troubleshoot performance issues and create innovative solutions.
• Collaborate with internal partners to achieve client goals.

Skills

Data analysis

Technical expertise in digital marketing

Communication skills

Customer Focus

Education

Bachelor’s Degree in General Business, Economics, Finance, Marketing, Advertising or Public Relations

Job description

|Current Gannett Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through OKTA|

Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application onGannett Careers viaDayforce .Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visitwww.gannett.com

The Optimization Strategist for Display & Social is a digital marketing professional responsible for strategizing, executing, and optimizing display and social advertising campaigns across various platforms and media. Their primary focus is on analyzing campaign performance data to constantly refine targeting specific audience segments, ad creative and placements, and deliver results through data-driven insights.

This role will require direct management of social and ad operation marketing platforms, and partner with Account Management teams onoverall client strategies and KPIs.

Position Requirements:

Duties include working closely with the Account Management and Sales team(s)to create audience targeting strategy and achieve set ROI goals, determining target audience demographics and settings, deploy engaging ad creative strategy, manage day-to-day campaign performance and identifying real-time trends, and participate in client advertising performance discussions. The ideal candidate will work well within a team, multitask, be organized, self-motivated, and a critical thinker. Attention to detail is a must, and knowledge of digital marketing trends is essential. This candidate must have one or more years of experience as a social media analyst/strategist, Ad Operations analyst/strategist, or similar role, and the ability to understand display and social platform data.

Position Responsibilities:

• Monitor, evaluate, and leverage digital marketing knowledge to manage campaign performance and determine actionable improvement opportunities; from a proactive standpoint
• Troubleshoot and resolve performance issues using best practices while creating new, innovative solutions to meet the changing needs of our clients
• Develop and advise on technical marketing strategies by understanding client business goals, assessing feasibility, and identifying marketing and advertising opportunities for our clients
• Build rapport with internal partners including digital and marketing staff members such as Account Managers, Sales Representatives, Ad Operations, and design teams, through routine and scheduled interactions
• Incorporate constantly evolving technologies and processes into the client solution delivery process

Key Skills:

• Technical expertise with a strong understanding of creative best practices, social platform algorithms, audience tools and management platforms.
• Data analysis with the ability to interpret complex data sets, draw actionable insights, and make data-driven decisions to optimize campaigns; strong Excel skills required
• Exceptional communication skills to collaborate with cross-functional teams, present findings, and explain technical concepts to non-technical stakeholders
• Collaborate with designers to optimize the creative for maximum view through and click through results
• Proactively look for expansion and optimization opportunities on a regular basis and stay current in the channel’s landscapes and make innovative recommendations
• Manage to specific KPIs for both the individual, assigned customers and the greater Gannett business as a whole
• Customer Focus
• Establish and maintain effective relationships with internal partners to help drive ROI for our customers
• Demonstrate dedication to meeting client expectations and performance requirements
• Ability to collaborate with Account Management colleagues on shared clients and retention goals
• Work well with international fulfillment support and creative teams

Organization:

• Able to manage time and prioritize multiple tasks in a fast-paced environment
• Organize tasks, deliverables and meet commitments on time and strive to overdeliver on SLA deadlines
• Reporting/Analytical Thinking
• Capable of interpreting data and making campaign optimizations to improve and prove performance
• Quickly identify the symptoms and underlying cause of problems
• Ability to report, interpret and relay campaign data in an actionable format
• Business Process and Technology Acumen
• Capable of quickly mastering business processes
• Ability to master technology solutions
• Conflict Management
• Excels at and understands the importance of focused and active listening
• Can find common ground and explains differing viewpoints comprehensively

About You:

• Bachelor’s Degree (i.e. General Business, Economics, Finance, Marketing, Advertising or Public Relations)
• Must have 3+ years hands-on experience optimizing online/digital advertising campaigns
• Must have 2+ years of analytics/reporting experience

#LI-REMOTE
#LOCALiQ
#LI-LL

The annualized base salary for this role will range between $4,000and $60,000. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at [e-mail].