OPI Brand Growth Lead – Senior Brand Manager

Wella International; Calabasas (CA); On-site; USD 130,000 - 150,000; Full time

Benefits offered by this job

Annual bonus/variable pay

Health insurance

Life and disability insurance

401(k) retirement plan

Paid holidays

Paid time off (PTO)

Job summary

Wella Company in California seeks a Sr. Brand Manager for OPI Brand Management. You will lead data-driven marketing strategy, manage budgets, and optimize campaigns to grow profitability.

Reporting to the Senior Director of Retail Brands, you will partner with cross-functional teams to craft compelling brand narratives and drive cohesion across creative and demand planning. You bring 8+ years in marketing (CPG/Beauty preferred), strong communication, and a hands-on, results-driven approach.

Qualifications

• 8+ years relevant experience in Marketing (CPG/Beauty preferred).
• Digitally savvy.
• Passionate about Beauty.
• Strong organizational skills with ability to manage multiple projects.
• Excellent communication and interpersonal skills.
• Proficient in Microsoft Office (PowerPoint, Word, Excel).

Responsibilities

• Develop and execute marketing plans that capture consumer attention and drive brand visibility.
• Derive insights from data to set direction for brand growth.
• Own and manage the brand budget and allocate resources efficiently.
• Lead monthly recaps of activities impact on revenue and profitability.
• Collaborate with cross-functional partners to ensure integrated campaigns.

Skills

Brand management

Data analysis

Digital marketing

Budget management

Communication

Project management

Microsoft Office

PowerPoint

Excel

Education

Bachelor's Degree in Marketing, Communications or Business

Tools

Microsoft Office (PowerPoint, Word, Excel)

Job description

Wella Company in California seeks a Sr. Brand Manager for OPI Brand Management. You will lead data-driven marketing strategy, manage budgets, and optimize campaigns to grow profitability.

Reporting to the Senior Director of Retail Brands, you will partner with cross-functional teams to craft compelling brand narratives and drive cohesion across creative and demand planning. You bring 8+ years in marketing (CPG/Beauty preferred), strong communication, and a hands-on, results-driven approach.