Ophthalmology Payer Marketing Strategy Lead

MSD; Upper Gwynedd Township, Rahway (Montgomery County, NJ); Híbrido; GBP 108.000 - 170.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Descripción de la vacante

Merck seeks an Associate Director, US Ophthalmology Payer Marketing, to shape payer strategy and value evidence for ophthalmology products. The role collaborates with Brand Marketing, FRMs, Medical Affairs and Policy to align launch readiness and post-launch evidence generation.

You will translate clinical data and HEOR insights into payer value propositions, manage cross-functional teams, and drive compliant pre-approval engagement and post-launch materials.

Formación

• Minimum 5 years combined experience in market access, payer marketing, brand marketing, or healthcare management consulting.
• Experience developing and routing promotional materials through medical, legal, and regulatory review processes.
• Familiarity with Pre-Approval Information Exchange (PIE) / FDAMA Section 114 frameworks.

Responsabilidades

• Provide payer strategy input into cross-functional teams including Brand Marketing, FRMs, and Medical Affairs.
• Lead development of the ophthalmology product value proposition and evidentiary strategies.
• Develop and execute pre-approval payer engagement strategies to facilitate early dialogue with health plans.
• Drive post-approval payer campaigns and value dossiers within governance.

Conocimientos

Payer Strategy

Brand Marketing

Market Access

Cross-functional Leadership

Medicare Part B

Value Messaging

Educación

BA/BS Degree

Descripción del empleo

Merck seeks an Associate Director, US Ophthalmology Payer Marketing, to shape payer strategy and value evidence for ophthalmology products. The role collaborates with Brand Marketing, FRMs, Medical Affairs and Policy to align launch readiness and post-launch evidence generation.

You will translate clinical data and HEOR insights into payer value propositions, manage cross-functional teams, and drive compliant pre-approval engagement and post-launch materials.